Bahetle

The Bakhetle shopping and production company is a regional supermarket chain in Tatarstan and unites 16 grocery supermarkets under a single brand, ten of which are located in Kazan, two in Nizhnekamsk and Naberezhnye Chelny, in Moscow. The presence of our own production complexes directly in stores allows the company to provide customers with always fresh and high-quality products, fully justifying its name: "Bakhetle Home Food Supermarket."

Performance indicators

2024:15% increase in annual revenue to ₽8 billion

The revenue of the Bakhetle chain of stores in 2024 increased to ₽8 billion. This was announced in March 2025 by the executive director of the company Guzel Ananyeva. According to her, the growth was 15% in all areas of business. The company, which has been operating in the market for 26 years, continues to develop in three key segments: retail, corporate and social nutrition, as well as product production on an industrial scale.

According to Retail, in 2024, the company's management paid special attention to the modernization of existing retail outlets, the introduction of digital technologies and the development of corporate and social nutrition. Guzel Ananyeva, Executive Director of Bakhetle Group of Companies, considers the chosen strategy to be successful and notes that the company is setting ambitious plans for 2025.

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Фото: Freepik

As part of the program to modernize retail space in 2024, key Bakhetle stores in Kazan on Pavlyukhin and Yershova streets were updated. The reconstruction made it possible to increase the area and functionality of trading floors, improve navigation and introduce modern technologies. Significantly expanded areas of cooking and cafes, new formats are included - Uzbek and Pan-Asian cuisine.

In the flagship supermarket of the chain, the share of its own products increased to 50%. According to Guzel Ananyeva, the company made the right choice 26 years ago, when it began to position itself as a ready-made food store. Demand for this category continues to grow as consumers seek to save time by avoiding long-term cooking. The culinary department presents more than 200 ready meals made with natural ingredients every day.

The digital transformation of Bahetle included the launch of a mobile application with the function of online orders and delivery, the introduction of self-service cash desks and the update of the loyalty program. According to the company's statistics, already 15% of buyers use self-service cash desks. The loyalty program has become more personalized, which allows you to better meet the individual needs of customers.^[1]

Notes