Bauer Media Rus Bauer Media

Russian division of large European publishing holding Bauer Media. Bauer Media Group is the international media holding, one of leaders among the largest publishing companies of Europe, publishes 308 editions in 15 countries of the world. Worldwide in the company more than 9000 employees work.

The Bauer Media company (Moscow) is the Russian division of the German concern. For August, 2012 takes 1 place among the largest publishers of Russia on the amount of single cumulative circulation of not advertizing editions (according to Guild of publishers of the periodic press) and enters into the three of the publishing companies on audience indicators (according to TNS Russia).

For 2012 Bauer Media works works in four thematic niches:

• entertaining and game,
• women's,
• esoteric and
• youth editions

also publishes about 70 periodic newspapers and magazines of mass demand. In the company more than 300 employees work.

The TDS distribution company entering into structure of Bauer Media has the biggest client network in Russia (more than 250 clients) and provides presence of editions of holding in all regions of the country and the neighboring countries.

History

2013: Closing of several female magazines

In 2013 Bauer Media got rid of a part of female editions: the Chisto Po-zhenski, Planeta zhenshchin and Budu mamoy magazines were closed.

2014: Closing of the Joy magazines and "Simply. Tasty"

In August, 2014 it became known that Bauer Media in Russia closes two of the glossy projects — the Joy magazines and "Simply. Tasty". About Izvestia with reference to sources in the management writes. The reason of such solution - stagnation in classroom indicators and the general fall of advertizing revenues in the field of printing media.

The publisher of Joy in Russia Elena Buravtseva confirmed that it finishes work in Bauer Media, however refused other comments. It is expected that August issues of the specified editions will become the last. The magazine was started by Bauer Media in 2012, before ID of Burda was engaged in its release.

Fall of advertizing revenues of printed media lasts not the first quarter. According to the report of AKAR, in the first half of the year 2014 the segment lost another 10% of total amount of the means placed by advertisers.