Bizmall

Bizmall (Financial Platform BIZMALL JSC) is a platform for investing in real business with legal consolidation of transactions and under strict supervision by the Bank of Russia (entered into the Central Bank register). The platform is adapted for investments through three channels: collective investment in the company's capital (crowdinvesting), collective issuance of loans to businesses (crowdlanding) and placement of bonds.

History

2023

Commencing Commercial Bond Offering

The bizmall investment platform, which operates under the supervision of the Bank of Russia, began offering commercial bonds on December 1, 2023. This is the first experience in the domestic collective financing market.

In the fall of 2023, the Ministry of Finance and the Bank of Russia came out with several initiatives that contribute to shifting the focus from foreign securities to Russian ones, transforming the population's savings into investments, and also strengthen the security of financial investments.

Under these conditions, interest in domestic companies and OTC instruments of collective financing is increasing. One of them proposed an investment platform bizmall. Recently, the first commercial bonds began to be placed on the site - debt securities with a simplified issue procedure, which comply with the requirements of the laws of the Russian Federation and are traded in the OTC market. According to the company, the placement of commercial bonds will become an alternative to loans and other ways to attract financing for representatives of small and medium-sized businesses.

Commercial bonds have certain advantages over exchange bonds. First, softer admission criteria. Secondly, the procedure for issuing securities itself is easier and faster. In addition, a smaller volume of information disclosure is required and there is no public trading, which means exchange manipulations, - said the founder of bizmall Pavlovich Roman.

According to bizmall analysts, the yield on commercial bonds can be 1.5-2 times higher than the yield on federal loan bonds.

At the beginning of December 2023, investment proposals from a network of home goods stores, the largest grooming network in Europe, as well as an investment and development project with the participation of leading Ural developers and management companies were posted on the platform.

Before placement on the investment platform, all projects undergo a 2-stage scoring. Only 5% of proposals are published, which excludes fraudulent schemes and increases the confidence of private investors. The minimum entry threshold (from 10,000 rubles) allows you to start investing in a large circle of people.

Launch of the direction "Crowdinvesting for startups"

The investment multi-platform Bizmall on August 22, 2023 announced the launch of the Crowdinvesting for Startups direction. For novice entrepreneurs, this is an opportunity to attract investment in the development of their project without losing business management. Also, the startup will be able to pass an audit, receive recommendations and finalize its product with the help of experts, trackers, professional financiers and lawyers.

To create and develop the direction, Elena Kolmakova, business angel, mentor, co-founder of the web3 project, joined the Bizmall team as a managing partner. Elena is engaged in attracting investments in early-stage startups, having in her own portfolio 9 technological seed-stage startups, is a mentor of 23 + startups both Russian and entering the global market.

Technology parks, incubators, accelerators, funds, corporations and other institutions for the development of innovation and investment will be involved in working with the platform. The team wants to combine all the infrastructure involved in the development of the industry on the site.

The direction "Crowdinvesting for startups" will close the most acute problems of the startup, on the one hand, and a private investor on the other.

Only projects ready for financing will be presented to the investor. The crowdinvestment model will allow attracting the necessary investments as soon as possible, solving one of the main problems of an early-stage startup.

On the other hand, by inviting a private investor, a business angel, a fund or a syndicate, we will form a professional environment and a territory of trust, where even a novice and non-professional investor will be able to consciously make his first investments, - said Elena Kolmakova.

As part of the development of the direction, it is also planned to launch training guides not only for startups, but also primarily for investors.

For more than 4 years I have been working with early stage startups. I help to pack the product at the MVP stage into a working and investment attractive business. However, due to the world events of recent years, the venture capital industry is undergoing changes. It is necessary to look for new methods of an effective combination of startup and investor, - said Kolmakova. - A few months ago, having revised the concept of the fund, I decided to launch a crowdfunding platform. And a couple of days later, at one of Startup Lynch, I met the guys from Bizmall.

I believe that the platform will become the most effective way of communication for a startup - an investor with the shortest possible time to attract investments and transparent, protected conditions for both parties.

Platform launch

On June 9, 2023, a multi-platform for collective business financing was launched in Russia - the Bizmall investment platform (BIZMALL Financial Platform JSC). The platform offers three models of collective financing of real business at once: crowdlanding, crowdinvestment and bond placement. At the start, 11 investment projects from 6 industries and with a total amount of fees of 37 million rubles were presented.

It took more than three years to develop a technical solution for the multiplatform. At this stage, 40 million rubles have been invested in the project. Bizmall is included in the register of investment platform operators and operates under the supervision of the Bank of Russia. Although only loan applicants are represented on the site at the time of launch, the platform's focus is project financing, corporatization and raising funds in capital.

Not all companies can list their shares on the stock exchange or register bonds with a national settlement depository. The reasons are high requirements for the company, reporting standards, complex compliance, - said Natalia Dzhioeva, CEO of Bizmall, - In recent years, we have seen the interest of small and medium-sized businesses in crowdfunding as an instrument for attracting investments. It is on them that we focus. We lean towards companies whose turnover exceeds 200 million rubles a year.

To protect the interests of platform investors, potential applicant projects undergo strict underwriting.

All companies undergo a 2-stage inspection. We analyze companies not only by software, but also conduct a comprehensive examination. As a result, only 5% of projects are allowed to be published, "said Roman Pavlovich, Bizmall Product Director. - Investor funds are also protected. All transactions are carried out through nominal accounts, that is, the funds on the account belong only to investors, they cannot be foreclosed, and operations are carried out only at the initiative and order of the investor using his electronic signature.

For 9 months, Bizmall plans to attract a total of about 800 million rubles, which is equivalent to 3% of the crowdfunding market. RUSSIAN FEDERATION In three years, the team intends to bring the project to high positions in all key indicators.