Calltouch Koltach

Calltouch ─ is the service of analytics which is precisely defining efficiency of advertizing channels in the form of all appeals (requests and calls) to your company. It is created for those it is important to whom to know precisely as well as where its advertizing money works. Clients of Calltouch are the largest Russian car dealers, builders and Online store.

History

2020: Mango Telecom purchased Calltouch

On September 24, 2020 the Russian operator of cloud communications for business Mango Telecom announced acquisition of the Calltouch company developing the platform for end-to-end analytics, call tracking and management of advertizing. The companies did not begin to open a financial component of the agreement and only noted that it is about the largest transaction on sale of service of analytics of marketing in the Russian market. The transaction is closed.

The Calltouch company was sold by the founder of Calltouch Mikhail Fedorinin and shareholders of Kokoc Group. The Aspring Capital investment bank became the consultant from sellers. It is supposed that the transaction will allow Mango Telecom to take the leading positions not only in the market of cloud communications, but also in the market of marketing analytics.

Mango Telecom purchased the platform for management of the advertizing Calltouch

Under the terms of the arrangement, Calltouch will save a command and a brand. Changes will concern only Board of Directors and a telecom component of products: it will be expanded at the expense of additional opportunities of processing of calls and also due to access to the number capacity of Mango Telecom.

Is not going to transfer own martech-services available on the Mango Office platform, Mango Telecom to Calltouch technologies and will develop on other line.

According to the CEO of Calltouch Alexey Avdeev, negotiations on sale to Mungo Telekomu company began in 2018. He called the concluded bargain carefully thought over and worked solution.

According to the press release, at the end of 2019 revenue of Calltouch made about 700 million rubles revenue of Mango Telecom for the same period — 3.28 billion rubles. The companies are expected two-digit percentage growth rates of the key financial performance. Consolidated revenues, according to forecasts of the companies, will be 5 billion rubles in 2021.

2018

Growth of revenue by 45% to 473.5 million rubles

In 2018 revenue of Calltouch made 473.5 million rubles (consolidated revenues on cash flow of Koltach Solyushns LLC and Telemir LLC). It is 45% higher than indicators of 2017. The company started full-fledged service of end-to-end analytics and provided to the market a product for small and medium business "Start +". In general due to start of this product the company is going to accelerate growth rates for 15% in 2019 and also assumes that the share of small and medium business will make 150 million rubles a year whereas the customer base grows twice.

The expected revenue — 470 million rubles

In 2018 the expected revenue of Calltouch approaches 470 million rub that is 45% higher than indicators of 2017 (data for November, 2018). Generally due to start of a new product the company is going to accelerate growth rates for 15% in 2019 and also assumes that the share of MSP will make 150 million rubles a year, and the customer base will grow twice.

2015

Nearly 90% of the companies which began to use Calltouch service in 2015 revealed inefficient expenditure of an advertizing budget. From 70% prior to 80% of advertizing campaigns on the Internet did not bring any address at enough visits. At some companies which began to use service before start of work with Calltouch the cost of addresses was so high that at the price of one address it would be possible to start some more advertizing campaigns. With respect thereto identification of advertizing campaigns and key phrases which "ate" the budget without result was the initial purpose of optimization. The analysis of cost of addresses with permanent optimization of advertizing campaigns on the Internet became the next stage.