Owners
History
2020: The investment attraction from Coca-Cola
At the beginning of September, 2020 Amatil X invested Coca-Cola through "daughter" in the developer of alternative payment systems Centrapay to integrate them with vending automatically. Coca-Cola also noted that the pilot project on cooperation with a startup passed successfully. In more detail about the project here.
The Amatil X company founded in 2018 was created for the large company on pouring of Coca-Cola Amatil drinks for cooperation and investment into technology startups. It should search for new solutions and business models for work of the general concern in the future. Coca-Cola owns 30% of stocks of this company.
The head of Amatil X Alix Rimington reported that the company already cooperates with Centrapay, allowing clients to pay products using digital assets or cryptocurrencies via the Sylo Smart Wallet system. In a pilot project clients can use the e-wallet in the Amatil vending machines having a special sticker with the QR code.
Centrapay purpose - to democratize digital assets, creating API for direct connection of consumer applications and the trading systems. The CEO of the company Jerome Faury notes that "world money supply in a type familiar to us quickly develops", and methods of exchange of values, most likely, will cardinally change in the next ten years. Founders of Centrapay devoted themselves to "creation and redistribution of digital assets", having occupied a role of intermediaries in this process.
Fori also noted "coordination of strategy" between two cooperating firms. Amatil X really showed interest in more active use of the latest methods of exchange of values.
At the same time both Centrapay, and Coca-Cola Amatil aim to save confidentiality of consumers, at the same time increasing business value, - Fori noted.[1] |