Children's World, Charitable Foundation
Russia
Central Federal District of the Russian Federation
Moscow
3rd Nizhnelikhoborsky passage, house 3, p. 6.
Owners
The Children's World Charitable Foundation, part of Detsky Mir Group of Companies, provides assistance to children's social institutions, as well as shelters for homeless animals. As of November 2021, more than 800 institutions throughout Russia are under the care of the fund.
History
2021: Rebranding
BF Detsky Mir on November 30, 2021 announced a full-scale rebranding and presented an updated visual style.
The style for the charity foundation was completely developed by the design team of the Children's World. The organization has a unique visualization, updated logo, concept and positioning, as well as the slogan "Next to those who are not easy."
The logo retained the recognition of the Detsky Mir brand, but gained individuality: instead of the usual colored cubes, hearts appeared in it that symbolize human emotions, care and attention. An updated version of the logo and branding have already appeared on the main page of the fund's website, and subsequently it can be seen in the retail stores of Detsky Mir Group of Companies on information media and POS materials.
The former logo of the Detsky Mir charity foundation was created in 2019 simultaneously with the rebranding of Detsky Mir Group of Companies:
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