dentsu London

Business in Russia

In Russia the holding is provided by the communication Dentsu Russia group (before Dentsu Aegis Network Russia).

History

2018: Overview of assets

For the beginning of 2018 Dentsu Aegis Network consists of 10 global network brands:

• Carat,
• Dentsu,
• dentsu X,
• iProspect,
• Isobar,
• mcgarrybowen,
• Merkle,
• MKTG,
• Posterscope и
• Vizeum.

At the global level of Dentsu Aegis Network develops specialized agency brands in the directions of services, media and technologies, but it is focused on three networks of the frontal client service agencies – Carat, Vizeum and dentsu X.

The office Dentsu Aegis Network is located in London. For the end of 2017 the company with the state more than 40 thousand specialists operates in 145 countries^[1].

Dentsu Aegis Network Russia acts as the strategic partner of the communication agency Aaron Lloyd Media, advertizing agencies 171 Meridian, adActum and Media Mind.

2017: Merger of Novus Group

^[2]

2015: Overview of assets

For 2015 the headquarters of Dentsu Aegis Network is in London. The company is the leader in the field of communications and eight network brands include:

• Carat,
• Dentsu,
• Dentsu media,
• iProspect,
• Isobar,
• mcgarrybowen,
• Posterscope и
• Vizeum,

and also the specialized business divisions provided in several regions, among which:

• Amnet,
• Amplifi,
• Data2Decisions,
• Mitchell Communications (PR),
• psLIVE и
• 360i.

The group conducts activity in 110 countries of the world, the staff of the company totals 23 thousand employees.

2014

Sale of business in the USA for $610 million

On July 9, 2014 Teleperformance Group announced conclusion of an agreement on acquisition of business of Aegis corporation in the United States, Philippines and Costa Rica.

The purchased business shows the total annual income for $400 million and more than 19,000 salaried employees in 16 centers in 3 countries servicing several clients of a premium class in the different key developing industries in the market of the USA.

Remuneration for the transaction is $610 million at the end. It is expected that the transaction, will be complete in the third quarter 2014, on condition of receiving approval of regulating authorities and other standard conditions at the conclusion of the transaction.

Renaming into Dentsu Aegis Network

Since January 1, 2014 Dentsu merged Aegis Business and all the assets outside Japan in Dentsu Aegis Network.

2012: The Japanese Dentsu buys Aegis Group

In July, 2012 the company is purchased by Dentsu for $4.9 one billion^[3].

2010: Purchase of the Australian Mitchell Communication Group for $325 million

In August, 2010 the company confirmed intention to purchase the Australian company Mitchell Communication Group for $325 million.

2007: Purchase of the Chinese Heartland Media

In December, 2007 the company confirmed purchase of the Chinese company Heartland Media (specializes in media planning, creation of a creative, production and placement of outdoor advertizing).

At this time Aegis Group is the British company, the seventh in value communication holding of the world, one of world leaders in the field of media communications and marketing solutions.

1990: Renaming into Aegis Group

In 1990 the company replaced the name with Aegis Group.

1979: Foundation of WCRS Group advertizing agency

The company was founded in 1979 as advertizing agency and carried the name WCRS Group.

Notes