Digital retail technologies (CCT)

History

2019: Osnova Group of Companies bought a CTR

On August 5, 2019, it became known about the purchase of a 74 percent share of Digital Retail Technologies (CTR) by the Osnova development group Alexander Ruchyyov. The entrepreneur previously owned the largest housing developer in Russia - Morton (sold to the PIK group).

The financial component of the transaction in the "base" did not disclose. They only noted that the CCT was created as part of the development of high-tech and digital projects of the group. It is expected that the CCT will be able to occupy 40-50% of the total electronic price tag market.

Former owner of Russia's largest developer bought an electronic price tag developer

CTR is engaged in the production of electronic price tags and supplies them to retail chains, and "Faithful" "VkusVill". "Ascona" Alexander Ruchyyov says that by the beginning of August 2019 we are talking about trial supplies, but the price tags show themselves effectively, increasing store revenue by 10%, and front margin by 20%.

According to the CTR, the introduction of a system of electronic price tags in a regional store with 3 thousand items will cost 190 thousand rubles a month. This amount includes the leasing of price tags, their maintenance, software and pricing recommendations.

The general director of Infoline-Analytics, Mikhail Burmistrov, in a conversation with Kommersant, noted that the use of electronic price tags has become possible since 2016, when the government allowed the printing, signature of the responsible person and the date of registration to be removed from the price tags.

Such technologies have disadvantages, and the main among which is the price. It is necessary to invest 11-13 million rubles in the opening of one FMCG store in the discounter format, the cost of equipping 3-4.5 thousand electronic price tags (units of goods) will amount to at least 3 million rubles, which will increase the payback period by 15%, says Burmistrov. According to him, the Analysis of pilot projects showed that the payback period of electronic price tags exceeds the originally planned 24 months, and retailers who relied on electronic price tags in 2012-2013 returned to the use of paper media.^[1]

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