Dreame

History

2024: Opening of the first store in Russia

In early August 2024, the first branded store of the Chinese manufacturer of smart household appliances Dreame opened in Russia. The grand opening took place in the Rigamall shopping center, located on the Novorizhskoye highway in the Moscow region.

The area of ​ ​ the brand's first store in the Russian Federation is 145 square meters. The choice of location for the first store is due to the high purchasing power of the population in the area, which corresponds to the target audience of the brand focused on innovative and high-quality products.

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ru.dreametech.com

Dreame does not plan to be limited to one outlet. Already at the beginning of autumn 2024, the company intends to open a second store with an area of ​ ​ 120 square meters in the Salaris shopping center. In addition, the brand plans to launch new retail outlets in shopping centers in St. Petersburg, Novosibirsk and Yekaterinburg.

According to Natalia Kermedchieva, vice president of the Union of Shopping Centers for New Brands and co-owner of REC + retail group, Dreame may have up to five of its own stores in Russia by the end of 2024. Three more points in Moscow are at the stage of signing lease agreements.

To implement its expansion strategy, Dreame entered into a partnership with one of the largest distributors of household appliances in Russia, which should contribute to more efficient promotion of products on the market.

Dreame, founded by Yu Hao in 2017, specializes in the development of household appliances, in particular, robotic vacuum cleaners and high-speed hairdryers.

From the success of Bork, we know that Russians highly appreciate the design of household appliances, - said Natalia Kermedchieva, emphasizing the importance of the aesthetic component of Dreame products for Russian consumers.[1]

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