Eastwind

Eastwind creates software solutions for telecom operators, banks and logistics companies.

The goal of the company is to enable brands to build strong relationships with their audience, successfully interact with it, increasing Life Time Value.

Initially, the priority area of ​ ​ the company was telecommunications. For telecom operators, the company has been developing and implementing products since 1997.

As of December 2022, the company has implemented over 150 projects and accumulated industry and functional experience. More than 200 million subscribers in 13 countries use Eastwind products in their daily lives. The company continues to strengthen its position in the countries of Central Asia, implements projects in Africa and the Middle East.

Services

Eastwind provides a full range of services for installation and technical support of products: pre-design research, supply and implementation, training and consulting, integration work, technical support of any level.

Competencies and experience of the company:

1. Set up big data processes, build and fill the data lake, develop analytical models and launch them into the product.
2. Build teams of analysts and data scientists, mentoring.
3. Develop and maintain high-load HighLoad systems.
4. Expertise in the field of billing and settlement systems, billing systems.
5. Create native branded mobile applications.

(data current as of December 2022)

History

2022: Eastwind Product Portfolio

The company's product portfolio includes the following areas:

• Customer Value Management solutions for automating marketing campaigns and managing customer value. Eastwind Mobile Marketing Platform allows you to create flexible marketing campaigns of any complexity, launch trigger campaigns and combine them into Customer Journey in order to consistently and purposefully lead customers to increase LTV.
• DataFlow provides deep analysis and visualization of Big Data, creating a complete dynamic picture for each client based on analytical modeling on the Hadoop cluster.
• Event Processing takes into account the context of each interaction, the previous experience and interests of each customer to influence their decision at each touch point.
• Marketing campaign management is based on Campaign Manager with built-in segmentation and targeting mechanisms, taking into account contact policies and the correct combination of classic and digital channels.
• The company also presents the Digital Polyphone platform, on the basis of which digital services are available to subscribers in a branded mobile application in the format of a single window: Wi-Fi and video calls, messenger, private and group chats, personal account, financial services, payment for purchases and content services.
• VAS Environment - additional services that enrich the experience of subscribers and increase their loyalty. Services for non-voice communications (SMS, USSD, bots), services aimed at stimulating voice and SMS traffic of subscribers in case of problems that interfere with their connection, a platform for monetizing A2P SMS and protecting against fraud and SMS spam.
• Business Support Solutions - a set of solutions for maintaining business and operations, as well as products for combating illegal and fake mobile devices and controlling their access to the network of a telecom operator.

(data current as of December 2022)

2021: More than 90% of turnover in three years was exported

In 2018-2021, more than 90% of the company's turnover was provided by exports. The lion's share of exports comes from the Eastwind Mobile Marketing Platform product.

2018: The start of expansion into the Middle East region

In 2018, the company began expanding into the Middle East region.

2016: Withdrawal from NVision Czech Republic

Until 2016, Eastwind was part of NVision Czech Republic (formerly Sitronics Telecommunications Solutions).

2015: Eastwind Services and Product Portfolio

Eastwind is a developer and provider of specialized software solutions for the infocommunication market. The company develops high-tech products that are used by telecom operators to develop and improve the efficiency of its business.

Eastwind provided a range of services for the installation and maintenance of its products: pre-design research and audit, supply and implementation, training and consulting, integration work and technical support of any level.

The company's product portfolio for September 2015 included the following areas:

• Marketing Lab solutions allow the telecom operator to conduct customer analysis, turn the acquired knowledge into insights and capitalize it through personalized targeted marketing.
• Message Toolkit solutions include transport systems that provide non-voice communication between subscribers.
• Connect ON solutions include platforms and services aimed at stimulating the voice SMS and traffic of telecom subscribers of the operator in the event of problems that interfere with their connection (inaccessibility, occupancy of the subscriber, lack of funds for the caller or the high cost of calling him due to the presence of a roaming telecom operator on the network, etc.).
• Smart Experience solutions - additional useful services that enrich the experience of subscribers and increase their loyalty.
• Planet Entertainment solutions enable the operator to provide subscribers with infotainment content, lift their spirits and enjoy the quality of these services.
• OSS/BSS Kaleidoscope solutions - a set of solutions for maintaining the company's business and operations, as well as products for personal customer service.

As of September 2015, Eastwind has completed more than 150 installations for mobile and fixed-line operators and service providers in Russia and the CIS countries. Today, Eastwind solutions work in many regions of Russia - from Moscow to the Far East, in Turkmenistan, Ukraine, Kazakhstan, Tajikistan, Kyrgyzstan and Uzbekistan.

Among the clients of Eastwind are companies that are part of the Rostelecom group (Russia), operators of MTS Ukraine (Ukraine), Megafon Tajikistan (Tajikistan), companies of the Volga operator SMARTS ( Russia) and others.

1997: Establishing a Company

Eastwind was established in 1997.