Eastwind Event Processing

The main articles are:

• Business Intelligence Definition
• CRM (Customer Relationship Management System)

Eastwind Event Processing - a trigger platform for streaming event analysis for interacting with clients in real time.

2022: Platform Capabilities

Eastwind Event Processing allows you to create rules and triggers for the automatic detection, analysis and interpretation of significant events and transactions and interact with subscribers in a timely manner, sending relevant proposals.

Event processing is based on the notification scripts that the user creates in the visual interface. Flexible integration with data sources does not require additional modifications with standard file data for them. At the output, data can be sent through various channels within their protocols: SMS, USSD, email, or to web services of other systems.

Distinctive functions of Eastwind Event Processing (for December 2022):

• continuous processing of events and instant response to the needs of subscribers;
• preinstalled triggers;
• flow-based designer to create triggers of any complexity;
• Modification of existing triggers
• Flexible configuration of rules and scenarios
• last-Minute check.

2017: Event Processing Platform Announcement

On August 22, 2017, Eastwind announced the creation of the Eastwind Event Processing trigger platform, which is a universal tool for marketing services of telecom operators in real time.

The developers have announced the system as a universal tool for working in real time. The Event Processing platform monitors the actions of subscribers in the network, detects significant events and immediately responds to them by sending proposals.

To create a product, experts analyzed the features of the market and the need of operators. According to the conclusions, telecom enterprises rely on the connection of additional services, which should contribute to the growth of ARPU subscribers. At the same time, in conditions of information workload, mass advertising has ceased to give a good result - it often comes at the wrong time and not at the address, it is simply ignored. The solution is micro-segmentation, audience targeting and the definition of a personal offer for each client.

The Event Processing platform will calculate the required recipients by their actions on the network, determine the right time to send messages, and help improve the effectiveness of marketing campaigns.

The system is available to any operator.

The system analyzes and interprets events in a mode close to real time. Through the block diagrams of the graphical interface, you can build large-scale multi-stage scenarios, which, if sufficient power is available, will work in a matter of seconds. Evgeny Boykachev, Eastwind Product Manager

Technically, the Eastwind trigger platform can work in companies that require processing large data streams and detecting any events from them in real time.

Event Processing integrates with analytical systems and message routing platforms. The system can be delivered as a separate product or as part of the Mobile Marketing Platform. The comprehensive solution also includes the Social Analytics data mining tool and AdTarget's marketing campaign management system.