Eastwind AdTarget

Main article: Definition of Business Intelligence

The AdTarget platform (Campaign Management System class) is designed to create, plan, coordinate and manage marketing campaigns. It allows you to clearly segment the client base, form a group target and seamlessly transfer them to campaigns, create personalized content, regulate contact policies and control the effectiveness of campaigns.

AdTarget automates marketing campaigns based on AI recommendations and ML technologies. Workflow-based campaign builder allows you to create personalized marketing campaigns of any complexity, and comprehensive analysis and deep profiling of subscribers increases their effectiveness. On the platform, you can provide advertising services for third parties (data for December 2022).

2015: Platform Capabilities

Eastwind AdTarget is a platform that allows the operator to deploy the Mobile Advertising service, providing external advertisers and brands with a tool for conducting effective advertising campaigns for mobile subscribers who subscribe to the mobile advertising service in exchange for the possibility of using bonuses in the form of communication services.

Within the framework of this solution, Eastwind creates a single system that takes into account the needs of different participants in the mobile advertising market, simplifies the interaction between them and allows you to effectively cooperate in creating, implementing and managing advertising campaigns in a mobile environment.

As of September 2015, the mobile advertising platform allowed:

• Create and run unique and memorable ad campaigns for target audiences
• select the channels of interaction with the audience corresponding to the goals of the advertising campaign: SMS, MMS, WAP, mobile Web, RBT, voice/video calls, geotargeted SMS/USSD mailings and others;
• Define different campaign scenarios
• select types of remuneration of subscribers;
• Evaluate the effectiveness and optimize the parameters of advertising campaigns
• make settlements with advertisers and service providers;
• accumulate statistics and generate reports on the results of advertising campaigns.