Eplaza

History

2022: Resumption of the official Panasonic online store in Russia

On September 7, 2022, the official products of online store the brand are resumed Panasonic Russia under the name Eplaza. The project operator is Eplaza LLC under the leadership of Anton Smirnov, who previously headed the direction of digital innovation and direct sales. Panasonic in Russia This was announced on September 7, 2022 by Panasonic representatives.

The eplaza.ru website will retain the assortment of the official online store of the brand in Russia, which has been operating since 2006, and will provide an opportunity to choose and purchase the original equipment of the Japanese manufacturer, accessories and spare parts for Panasonic goods. On the site, Russian online buyers can purchase more than 1000 items of the brand's products - audio equipment, including Technics products, Lumix cameras, kitchen appliances, beauty and health products. Also, the online retailer plans to enter new commodity niches: for example, in the near future, Panasonic TVs, slow cookers and washing machines, which have been unavailable for sale in Russia for the past few years, will become available to store customers.

The site will have a Club Panasonic bonus program. Previously accumulated as part of the loyalty program for online buyers of the official online store of original Panasonic equipment, eplaza.panasonic.ru points will be retained by the program participants. They can be used to receive a discount when ordering and accumulate for purchases on a new site eplaza.ru. At the start of the store, members of the loyalty program will be able to take advantage of several special offers from the retailer at once.

The company plans to further develop the online store and expand the range and services to the level of the thematic wide-profile marketplace of Japanese goods. The virtual showcase will offer customers close in reference to Panasonic's existing loyal consumer base of goods to share values ​ ​ such as traditional Japanese quality, attention to detail, continuous desire for improvement, laconic design, respect and responsibility. The online retailer is currently holding a negotiating session with suppliers of Japanese brands. It is planned that the range will be expanded to 5,000 SKU by 2023 with new categories for home, hobby, family.

"I am pleased to announce the continuation of the official Panasonic brand goods store in Russia," Anton Smirnov, eplaza.ru CEO of Eplaza, commented on the start of the project. - Since 2006, the Russian online store Panasonic has accumulated customer experience, competencies, team, development and technology, a loyal audience of many hundreds of thousands of customers. With the reopening of the brand's online store, these assets will help us ensure the right level of service for customers, attract a new audience and expand our customer base. For me and the team that has invested a huge amount of effort in the development of the Panasonic online store, it is important that each buyer will receive advice and support from specialists, clear and reliable information about products first-hand, the ability to buy spare parts and accessories for already purchased brand products, familiar branded service. "

Operational support for sales will be provided by the ProStore by Lubivaya group of companies, which previously provided the Russian representative office of Panasonic with services for organizing branded offline stores in shopping centers, company points of issue and service centers, as well as express delivery of online orders. The service provider will provide a full cycle of processing orders of the online store, organized delivery of goods throughout Russia, after-sales support. Buyers can place and pick up orders on their own at the Eplaza customer service center or points of delivery, order express delivery.

The online store will retain a developed system of communications with consumers: it will be possible to find out about news, promotions and special offers e-mail using mailing or in the news of official groups in. social networks

A distinctive feature of the online platform is complete and reliable content about the products of the Panasonic brand, articles and reviews. The online store also has a platform for live streams, during which consumers will be able to better learn about the company's products and ask invited experts questions of interest to them.