Fit Service (Fit Autoservice)

Fit Service (Fit Avtoservis LLC) - a network of car services.

Performance indicators

2023: Revenue growth by 27% to RUB 9 billion

According to the results of 2023, the largest network of Fit Service car services in Russia raised 9 billion rubles, which is 27% more than a year earlier. During this time, the number of vehicle maintenance stations increased by 3% - to 312 points. Such data in the company led in January 2024.

In 2023, there were 3% more car rides at Fit Service car repair shops, in just a year there are more than 1 million visits to network stations. The 2023 customer satisfaction rate (CSI) rose to 93.81%. The average amount spent by a car owner per year on the network (ARPU) increased by  25% year on year.

Fit Service

By the end of 2023, the Fit Service network combined more than 300 car services in 155 cities in Russia and Kazakhstan. As representatives of the network told Kommersant-Siberia, in 2024 it is planned to open 40 stations in Russia according to the franchise model, of which 10 are in Siberia. At the same time, Moscow and the Moscow region remain in the focus of the development department in 2024, said Alexander Yasko, head of the development department of the Fit Service franchise network.

Network stations appeared in nine new cities of the country: Kolomna, Timashevsk, Klin, Komsomolsk-On-Amur, Chekhov, Vyborg, Cherepovets, Ramenskoye, Salekhard.

Launched in late 2023, the new franchise format expands Fit Service's geography. Stations may appear  in settlements with a population of 30,000 or more   . This significantly increases the circle of potential investors, - said Alexander Yasko.

According to him, in 2023, a noticeable increase in interest in the Fit Service franchise was recorded: about 3 thousand applications were processed, which is 60% more than in 2022 . The most active month was December, immediately after the launch of the "easy" franchise there was a record for the number of calls from potential franchisees, he added.

History

2024: Loss of 108 million rubles due to cyber attack

At the end of July 2024, it became known that the Russian federal network of Fit Service car services was subjected to a massive cyber attack. The damage from the actions of the attackers is estimated at more than 100 million rubles.

According to Alexander Garankov, director of network development at Fit Service, the hacker invasion took place in June 2024. The attack disabled the company's IT systems for several days. Whether the incident was related to the introduction of a ransomware program is not specified.

Fitauto

In June [2024], many companies in our industry hit a global cyber attack. We didn't work for three days, we restored everything relatively quickly. Because of this, we had less than 108 million rubles of revenue, - said Garankov.

In June 2024, cybercriminals carried out the largest cyber attack on car dealers. The attackers targeted the CDK Global software, which manages almost all aspects of the dealership. This software is used by approximately 15 thousand dealers abroad - almost all of them were forced to suspend work due to the introduction of the virus.^[1]

2023: Rebranding

The international network of auto services FIT SERVICE updates the logo, corporate identity, external and internal design of the stations. But most importantly, along with the external way, the internal content of the brand has changed. The company announced this April 6, 2023.

The rebranding reflects the growth of the company and the status of the car service network, which comprehensively solves the problems of car service.

When developing the updated brand book, we relied on the legacy of the past logo, but made it more relevant, consistent with the level of development of our company, "said Tatyana Ovchinnikova, director of the FIT SERVICE international network of car services. - We retained our positive orange color as the basis of the brand identity, but transformed the logo. The thin lines changed to a massive, confident, modern font. The logo reflects the status of the business, its growth and success.

As of April 2023, FIT SERVICE unites more than 300 car services in Russia and Kazakhstan, as well as its own FIT LAB training center and FIT FLEET online fleet maintenance system. The FIT SERVICE team is more than 3 thousand employees in 152 cities.

The changes that have taken place with the business over the past decade have been so significant that there has been a need for rebranding. It was important for us that the new image fully comply with the current principles and mission of the company. FIT SERVICE is no longer just a car service, but a company that fully takes care of the car, "added Tatyana Ovchinnikova. - These meanings formed the basis of the updated brand.

Stations with an updated design have already begun to open in Russia and Kazakhstan. A special design project is being developed for each car service of the network. In addition, the appearance of the site and mobile application is gradually changing. Merch and printing have already been completely updated.