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Brand "Fragrant World" was born in October 1998 and during its history has traveled from one Cash & Carry store to the largest chain of specialized wine supermarkets in Russia.
Performance indicators
2024: Revenue growth 19.7% to 22.46 billion
As TAdviser found out in early August 2025, according to the results of 2024, the Aroma World chain of stores (Aroma Market LLC) received revenue of 22.46 billion rubles. This is 19.7% more compared to the previous year, when the figure was 18.77 billion rubles.
The cost of sales on an annualized basis rose by 18.2% - from 13.89 billion rubles to 16.42 billion rubles. Management expenses are not reflected in the financial documentation, while commercial expenses increased from 3.79 billion rubles to 4.43 billion rubles, that is, by 16.7%. Under the article "other income," a drop of 83% was recorded - from 354.73 million rubles in 2023 to 60.34 million rubles in 2024. Other expenses increased by 28.7% - from 439.52 million rubles to 565.67 million rubles.
Revenues from the sale of products, goods, works and services jumped by a quarter - from 17.74 billion rubles to 22.32 billion rubles. Payments to suppliers (contractors) for raw materials, materials, works and services rose by 10.8% - from 15.3 billion rubles to 16.95 billion rubles. Expenses in connection with the remuneration of workers amounted to 2.19 billion rubles, which is 20.6% more than in 2023, when they amounted to 1.82 billion rubles.
The gross profit of the chain of stores increased by 24% - from 4.87 billion rubles to 6.04 billion rubles. In 2024, profit from sales reached 1.61 billion rubles, which is about one and a half times more than in 2023 (1.08 billion rubles). At the same time, net profit decreased by 25.9% - from 422.32 million rubles to 313.12 million rubles.
As of December 31, 2024, receivables are indicated in the amount of 349.77 million rubles: this is 26% more compared to the previous year (277.67 million rubles). Accounts payable jumped by 113.7% - from 1.03 billion rubles to 2.2 billion rubles. Net assets - 435.72 million rubles.[1]
History
2025
Valery Zadorin consolidates 95% of shares in the company
Pavel Zadorin, who owned a 62.5% stake in AM Retail LLC (manages more than 1000 Fragrant World wine stores), left the company's capital on April 4, 2025, follows from the data of the Unified State Register of Legal Entities. Pavel Zadorin's share passed to his brother Valery Zadorin, who consolidated 95% of his shares in AM Retail. Alexander and Mikhail Zadorin have another 2.5% left . Pavel Zadorin remains the owner of Aroma Trading House JSC and Aroma Trade JSC, which are engaged in the import and distribution of alcohol[2]
Corporate conflict between co-owners of the company
A corporate conflict erupted in the Fragrant World chain of alcohol stores between co-owners of the business. In early March 2025, it became known that the co-founder of the company Valery Zadorin filed a lawsuit with the Moscow Arbitration Court against his brother Pavel Zadorin, who owns a controlling stake. In the statement, the plaintiff demands the cancellation of one of the agreed transactions, the details of which are not disclosed.
According to Kommersant, in parallel with the litigation on March 1-2, 2025, the company's website and loyalty program ceased to function, and customers massively received notifications about the blocking of cards and the inaccessibility of accumulated points. At the same time, in official accounts on social networks, the company explained the situation with a technical failure, assuring that all stores, bonuses and customer cards are operating normally.
According to SPARK, in the ownership structure of AM Retail LLC, which manages the network, Pavel Zadorin owns 57.5% of the shares, Valery Zadorin - 32.5%, and the remaining 10% are divided equally between four other founders with the name Zadorina: Alexander, Mikhail, Anna and Sofia - 2.5% each.
The chronology of the conflict began back in November 2024, when Valery Zadorin filed a lawsuit against AM Retail LLC demanding access to the company's documents. As Olga Karpova, a lawyer and partner of Olga Renova and Partners, notes, such a requirement indirectly may indicate that the plaintiff was probably denied the right to receive information about the activities of the company. The second lawsuit, sent directly to Pavel Zadorin, may indicate that Valery Zadorin considers the deal concluded by another co-owner to be unprofitable for business.
Forward Legal lawyer Lyudmila Lukyanova believes that a possible dispute could affect not only companies associated directly with the Fragrant World network, but also other societies in which the Zadorin brothers are co-founders.[3]
2011: Managing 130 stores
For 2011, Fragrant World is more than 130 stores in Moscow, St. Petersburg, Volgograd, Tver, Yaroslavl, Veliky Novgorod and other cities of the European part of Russia.
2006: In the top ten most famous retail chains in Moscow
According to a 2006 study by the COMCON agency, the Fragrant World network was among the ten most famous retail chains in the capital.
Notes
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