The brand "Fragrant World" was born in October, 1998 and for the 12-year history did a way from one shop of the Cash&Carry format to the network of specialized wine supermarkets, largest in Russia.
Today Fragrant World is more than 130 shops in Moscow, St. Petersburg, Volgograd, Tver, Yaroslavl, Veliky Novgorod and other cities of the European part of Russia. According to a research of the COMCON agency conducted in 2006, the Fragrant World network was included into ten the most known retail chain stores of the capital. On survey results of the Business analyst agency, carried out in 2008, the quality of work of personnel and the range of shops "Fragrant World" were highly appreciated by buyers – 9.5 points from 10 possible.