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2023: Creation of French fries production in Oryol Oblast
In mid-August 2023, it became known about an increase from 11.8 billion to 17.5 billion rubles in investments in the construction of a plant for the production of French fries in the Oryol special economic zone (SEZ). We are talking about a joint venture of Miratorg and a chain of fast food restaurants "Tasty - and Point" - LLC "Grand Frieze."
According to Kommersant, the new company was called Grand Frieze. Its main activity, according to the SPARK-Interfax system, is the processing and canning of potatoes, as well as the production of starch and starch-containing products. The founders of the LLC in equal shares are the company of the owner of the Vkusno - and Point network Alexander Govor JSC GK plus management and the Miratorg agricultural holding. The general director is Konstantin Agafonov.
The joint venture will supply products to Tasty and Point enterprises, as well as to other HoReCa segments. As raw materials for the production of products, potatoes of specially selected varieties grown by the Miratorg agricultural holding will be used. The raw material base for processing is estimated at 250 thousand tons of potatoes per year.
According to the Oryol governor Andrei Klychkov, "thanks to additional investments," the expected capacity of the plant will increase to 120 thousand tons of finished products per year. it is planned that a workshop specializing in the production of potato flakes will be added to the complex for the production of French fries.
Problems with fries in "Delicious - and the Point" began almost immediately after the resumption of work under the new brand. In particular, at the beginning of July 2022, the company said that in some restaurants "Tasty - and full stop" French fries will disappear from the menu. This decision was made due to the poor harvest of varieties that fast food restaurants use.[1]