Hans Hansa

History

2024: Hyper received Hansa's Russian business for free

The Polish manufacturer of household appliances Hansa, known for its refrigerators and washing machines, at the end of the first quarter of 2024 transferred control of its Russian representative office to a local distributor - Hyper LLC. This was reported on June 3, 2024 by Kommersant.

According to the publication, the transfer of Hansa LLC was carried out free of charge. The main reason for Hansa's departure from Russia was the growing pressure on the company from the Polish and European authorities in connection with the continuation of work in the Russian market. At the same time, earlier Hansa management made active attempts to maintain business in the Russian Federation due to its high profitability.

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Hansa

The Russian direction was one of the key for Hansa, sales revenues in the Russian Federation allowed the company to service debt in Europe. In this regard, Hansa management has been trying for two years to find a balance between EU requirements and its own commercial interests, Kommersant noted.

According to the SPARK-Interfax system, the revenue of Hansa LLC in 2022 reached 4.6 billion rubles, and in 2023 amounted to 2.7 billion rubles. Market participants believe that the transfer of Russian business to a local distributor will give Hansa the opportunity to continue sales in Russia, but this may lead to an increase in the cost of brand products by 15-20% and a compression of its market share from the current 5-7% to 1-2%.

As Kommersant notes, Hansa has become far from the first foreign manufacturer to face difficulties in Russia. Since 2022, many foreign companies specializing in household appliances have suspended supplies to the Russian Federation. Some of them, following the example of Hansa, tried to find ways to maintain their presence in the Russian market by adapting their products to local realities or by transferring business to other players.^[1]

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