Harley-Davidson

Business in Russia

2022: Suspension of activities in the Russian Federation against the background of Russia's special operation in Ukraine

On February 28, 2022, information appeared that against the background of Russia's special operation in Ukraine, Harley-Davidson suspended its activities in the Russian Federation.

History

2024

Rejection of LGBT support over client boycott

In August 2024, unexpectedly, the management of Harley Davidson decided to stop the implementation of the policy of inclusivity, equality and diversity (DEI) amid a sharp drop in sales and a boycott by customers.

Company representatives said that the DEI policy is no longer implemented, there are no quotas for hiring and there are no more goals for spending funds allocated for the diversity of suppliers.

Harley Davidson management reviews all sponsorship programs and formats of cooperation with external organizations. For this purpose, a single center is created.

Company officials also said they were pulling out of some sponsorship projects, including LGBTQ + Pride festivals. In the future, the brand will focus exclusively on the development of motorcycle sports.

The company also said it was ending its collaboration with the Human Rights Campaign, a leading LGBTQ + rights group.

Although this event has become a real holiday for the conservative stratum of Americans, it indicates only a local victory of common sense and the desire of investors to maintain a strong brand.

Forced inclusion in the promotion of LGBT agenda

The American film Harley Davidson and the Marlboro man, which had a strong influence on the company's image, clearly outlined ideology and priorities - these are conservative values. But by 2024, the company's management is trying to radically change the vector of development of the enterprise. Contacts with white suppliers and dealers are reduced, white staff are reduced. The company officially supports the "equality law," which aims to erase natural gender differences.

Since promoting the LGBT agenda is an unconditional priority for the US administration at this time, the Big Three companies BlackRock, Vanguard, State Street and affiliated structures provide significant assistance in this through manipulation of the stock market. The mechanics are very simple: companies that do not follow in the fairway of LGBT values ​ ​ are simply not included in the investment portfolio.

For most publicly traded companies, this is ultimatum and blackmail. Either join the LGBT movement, or lose part of the company's capitalization. A significant part of non-traded shares, as a rule, is pledged by banks as collateral. The amount of collateral is calculated based on the current market value of the shares. If the market capitalization falls, then the bank has the right to demand an increase in collateral. Otherwise, bankruptcy and sale proceedings may be initiated to cover the bank's costs.

Harley Davidson, like many other manufacturing companies, is in a difficult position and cannot allow a sharp drop in market capitalization. Therefore, the company's management is taking the active actions necessary in the current realities to include the Big Three investment portfolio.

The priority is not the needs of customers, but the possibility of raising capital. Capital is provided not within the framework of the market model, but subject to LGBT requirements that dominate the globalist agenda and the list of requirements is constantly expanding, the Rybar channel wrote.

Therefore, all American and world companies focused on traditional values ​ ​ will be forced to either transform in accordance with new realities, or disappear.

2020: Creation of a new company, Serial 1 Cycle, to develop electric bikes

At the end of October 2020, Harley-Davidson introduced a new company that will be focused exclusively on the electric bicycle market. The new Serial 1 Cycle brand takes its name from the nickname of the first motorcycle produced by Harley-Davidson. Read more here.

1979

A parade of bikers and their girlfriends at Harley Davidson. 1979, USA. As Harley Davidson officials say: "Hamburg and Harley are symbols of freedom."

1921

Police officer on Harley-Davidson motorcycle transports prisoner in cage, 1921

1914

William Harley and Arthur Davidson, 1914

1903: Harley Davidson's first motorcycle

The first Harley Davidson motorcycle was created in 1903, and the carburetor in it was made from a jar of tomatoes.

Harley Davidson First Workshop, 1903