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2023: Company Opening
At the end of January 2023, Honda announced the creation of a new company for its electric vehicle business. The structure was called Honda Electrification Business Development.
Honda is restructuring its business, hoping to fully switch to electric vehicle production by 2040. The Honda-owned Acura brand will begin accepting orders for the ZDX and ZDX Type S electric vehicles at the end of 2023.
Honda is changing its leadership staff and creating a new division, Electrification Business Development, which will deal with sales, marketing and communications for its electric vehicle business. The ultimate goal of the division is to accelerate Honda Corporation's plans to electrify the business.
At the same time, Honda is reorganizing its regional operations. Six regions will be combined into three -, and North America China Associated regions, the last of which will include, Japan South America, Asia Oceania,, and the Europe Africa Middle East. The change will allow Honda to concentrate its electrification plans in each region based on its global strategy.
Honda expects these changes to help its future plans, according to a press release:
 | Further accelerating the series of initiatives the company is taking to transform itself through electrification and creating new values. Honda aims to stay and become an even more established company that society wants to exist in an electrified era |  |
Honda expects that by 2030 its sales will be 40% cars with batteries and fuel cells. In 2035, their share should reach 80%, and by 2040 it was approaching 100%. These new plans follow Honda's 2022 announcement that the company will invest $40 billion in electric vehicle development, with plans to launch 30 luxury battery-electric vehicles worldwide by 2030.
In North America, Honda plans all of its vehicles to be 100% zero-emission models by 2040. The first electric car expected will be the Honda Prologue - an all-electric SUV coming in 2024. Sales of new electric vehicles based on the new Honda architecture will begin in 2026.[1]
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