Direction of activity
The agency's key activity for July 2019 is the sale of advertising integration into bloggers' digital content on various online and offline platforms, including Instagram and Youtube. The agency has been operating in the Russian market since 2016 and helps brands realize their tasks through a wide portfolio of bloggers and other celebrities. Thus, Hype Agency offers a model of interaction between brands and audiences and new opportunities for both advertisers and bloggers themselves.
History
2019: NMG Studio buys 50% from Hype Agency
On July 22, 2019, the National Media Group announced the closure of the transaction to buy a 50% stake in Hype Agency, which creates digital content and conducts advertising campaigns on the Internet. The party to the deal was NMG Studio. It is expected that it will allow NMG to enter a new market for influencer marketing, one of the fastest growing in the field of video advertising on the Internet.
The agency's operational management will continue to be handled by the current team led by Grigory Zorin. As a music producer, Zorin worked with such artists as Band'Eros, Noize MC, Anacondaz, Sergey Lazarev and many others.
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |