Iris Dating

Iris Dating is an American dating service. It uses artificial intelligence that analyzes the individual preferences of each user and offers him potentially interesting profiles of other people. On average, women in deiting applications put likes of 3-5% of men. In Iris Dating, women like every third profile.

History

2021: Attracting investments, including from Ruben Vardanyan

At the end of February 2021, it became known about Ruben Vardanyan's investments in Iris Dating. According to the ex-owner of the Troika Dialog investment company, he invested in a dating service along with a consortium of other investors. The billionaire did not specify his share in the service, only noting that it is significant.

In a conversation with Forbes, Ruben Vardanyan called investments in Iris Dating "angelic investments," and the service itself - "a promising project." In Iris Dating, the investor attracted a high level of match (match pairs), which is 5-6 times more in women and 2.5-3 times in men compared to other dating services.

Ruben Vardanyan invested in the dating service Iris Dating, which recommends partners many times more accurately than competitors

I see what is happening, where the world is moving, and I understand that if by 2030 year 45% Europeans will be single and if we see that people live another 30-40 years longer and many of them do not have a second half, then loneliness becomes one of the most important elements of the future world, "said Vardanyan.

By the end of February 2021, Iris Dating operates in almost all countries of the world, including Russia. The service has selfie verification, which protects users from fraudsters who create fake accounts. The application can be used for free, but after a while monetization will appear in it - additional paid functions, Iris Dating marketing director Alexei Shelestenko told Forbes. According to him, the algorithm and the application itself were created for about two years.^[1]

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