Kellogg Rus Kellogg Rus

Kellogg is a large American food company with more than $12 billion in sales in 2010. The United States is the world's leading producer of ready breakfasts and one of the leading producers of food products, including cookies, crackers, whole grain bars and bars with fillings and fruit flavors, frozen waffles and vegetarian products. Kellogg's most popular brands, which are manufactured in 18 countries and sold in more than 180 countries, are Kellogg'S®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips ®, Delasemuxeuse ®, Austin ®

Company brands on the map of food market leaders for the mid-2010s

Business in Russia

2023: Chernogolovka closes deal to buy Russian business Kellogg's

Chernogolovka closed the deal to buy the Russian assets of the American Kellogg's, which, among other things, supplied Pringles chips to the Russian Federation. This became known in mid-July 2023.

The fact that the holding company of the Chernogolovka group - Aqualife Resource - became the owner of 100% of Kellogg Rus LLC (the main Russian legal entity of the American company Kellogg) writes Kommersant with reference to the data of the Unified State Register of Legal Entities (USRUL), in which the corresponding entry appeared on July 13, 2023. Earlier, the Voronezh plant was owned by the Luxembourg Kellogg Lux VI S.a.r.l, the newspaper notes.

Chernogolovka bought Russian assets of chip manufacturer Pringles

According TASS to the press service of Chernogolovka on July 14, 2023, in the near future Kellogg Rus LLC will be renamed Lyubyatovo LLC Financial. the parameters of the deal were not disclosed. The company stressed that Lyubyatovo will continue to produce dry, ready-made breakfasts and cookies. In addition to the Lyubyatovo brand, Kellogg's portfolio includes the Extra brand and brands designed mainly for the children's segment - Dinosaurs, Unicorn and Choco Zavr. The company produces products at three factories - in, and Voronezh Pskov Vyazma (Smolenskaya region). It employs 1780 people (by mid-July 2023).

According to sources of the Telegram channel Baza, the rights to supply Pringles to Russia were not included in the deal. However, Chernogolovka plans to make new chips according to its recipe, Baza notes.

According to Vedomosti, experts estimated the cost of Kellogg's business in Russia at 6-7 billion rubles. In February 2023. Scuba Resource filed a petition with the Federal Antimonopoly Service (FAS) for prior consent to the acquisition of Kellogg's Russian assets.^[1]

2022: Plan for sale of assets in Russia to Chernogolovka Group of Companies

In December 2022, it became known that Kellogg, which suspended the supply of Pringles chips to Russia after the outbreak of the conflict in Ukraine, is preparing to completely leave the local market. The company plans to sell the production of cookies and ready-made breakfasts under the Lyubyatovo brand to the Chernogolovka group of companies.

C 01.06.2012 the Russian segment of Kellogg is called Kellogg Rus LLC.

2008: Acquisition of Russia's United Bakers with businesses across the country

In 2008, Kellogg acquired United Bakers, the largest Russian manufacturer of ready-made breakfasts, crackers and cookies. Thanks to this acquisition, Kellogg received six modern production enterprises located throughout Russia.

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