Lamborghini

Lamborghini 350 GTV, Italy, 1963.

Performance indicators

2021: Sales of Lamborghini cars rose to 8,405 cars

On January 12, 2022, Italian luxury sports car brand Lamborghini announced that it had set a new sales record in 2021 with the largest number of cars delivered to its customers around the world.

The automaker announced that in 2021 it sold 8,405 cars, which is the highest in its 59-year history, with an increase of 13% compared to 2020, which led to double-digit growth in all three Lamborghini macro markets: in the USA (+ 14%), Asia-Pacific region (+ 14%) and EMEA (+ 12%).

Sales of Lamborghini cars for the year increased to 8,405 cars

Among all its cars, the Urus SUV remains the best-selling Lamborghini model in the world. In 2021, the automaker sold 5021 units of Urus. Huracan is the second Lamborghini bestseller with 2586 units, and Aventador V12 ranks third with 798 units.

Stefan Winkelmann, chairman and chief executive officer of Automobili Lamborghini, said:

This record was a confirmation for us of four factors: the firmness of our strategic plan, the outstanding international reputation of our brand, the competence and enthusiasm of our employees, as well as the exceptional professionalism and dynamism shown by our 173 dealers in 52 markets, who continued to invest with us in a difficult, indefinite time.

Winkelmann added:

We are stronger than ever, as we prepare to embark on a period of profound transformation and move towards an even more sustainable future. In 2022, we will do everything possible to consolidate current indicators and prepare for the emergence of our future hybrid line from 2023.

In 2021, Lamborghini released three new products. These include the Huracan STO, a "civilian" model inspired by the Huracan Super Trofeo EVO and GT3 EVO, Aventador Ultimae and Countach LPI 800-4 racing cars. In 2022, Lamborghini plans to introduce four new products around the world.^[1]

2020: Revenue decline by 9% to €1.6 billion

In 2020 the Italian , Lamborghini's revenue amounted to €1.6 billion, which is 9% less than in 2019. In Lamborghini, the decline is associated with plant downtime during the two spring months of 2020 due to restrictions imposed due to the coronavirus pandemic. COVID-19

In 2020, the company delivered 7430 cars, including Urus cars - 4391 units, Huracan - 2193 units, Aventador - 846 units. In 2019, the number of cars sold reached a record 8,205. The United States remained the market leader in 2020 with 2,224 cars delivered, followed by Germany (607), mainland China, Hong Kong and Macau (604), Japan (600), Great Britain (517) and Italy (347). The largest growth in Lamborghini sales was recorded in South Korea, 303 cars were sold here (+ 75%). In 2020, the company also expanded its lineup by presenting Huracan EVO RWD, Sian Roadster, Essenza SCV12, Huracan STO and SC20.

Sales of Lamborghini cars in 2020 fell only 9% of the record

According to CNBC, Lamborghini's profit reached a historic high in 2020, as the company's customers more actively ordered expensive car models. The capital of Lamborghini's wealthy clients is increasing amid the growth of global stock markets. Among the new buyers of Lamborghini: owners of companies that entered the exchange as part of an IPO or SPAC, as well as businessmen who managed to improve their condition due to an increase in the cost of cryptocurrency.

Lamborghini President and CEO Stefan Winkelmann noted:

Our immediate response, the perfect combination of models and the growing demand for product castomization have raised profitability to the highest level. In such a difficult year, the brand showed tremendous strength and continued to grow, countering the trends of world luxury brands.[2][3]

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