Lazuritis TD

LLC "Trading House" Lazurit "is a network for the sale of body and soft furniture. The company has 560 salons in 170 cities of the country as of February 2023.

History

2023: Opening a store in IKEA squares in Moscow

On October 23, 2023, Kaliningrad furniture manufacturer Lazurit announced the opening of its first store in. To Moscow It is located in the shopping center "" Europolicy in the squares that the former one occupied. Russia IKEA The Russian company invested 100 million in the implementation of this project. rubles

The hypermarket will sell goods from more than fifty manufacturers of furniture, interior items and household goods. Among the brands presented in the store are Angstrom, Moon and Stylish Kitchens. In addition, household appliances will be sold in the hypermarket.

Lazurit announced the opening of its first store in Moscow

Lazurit is developing a network of branded salons, which mainly sell furniture of its own production. At the same time, the company is negotiating the opening of multi-brand hypermarkets in Moscow and the largest cities of the country, Kommersant writes on October 23, 2023.

The departure from the Russian market IKEA pushed many local furniture retailers to increase store space, said a partner in the service for organizing the retail space "Pro. Stori "Irina Bolotova. Plans to open hypermarkets of a larger area are a new trend in the furniture segment of retail: the average size of monobrand stores of Russian manufacturers is 500-700 square meters. m, she says. However, entering a new format for furniture makers forces them to increase their assortment, working with third-party brands, says Irina Bolotova. According to her, the purchase of household goods refers to impulse purchases, which requires competent merchandising, in which IKEA was strong.

The Lazurit retail chain by October 2023 covers 170 cities of Russia, in which more than 500 branded salons with a total area of ​ ​ 100 thousand square meters operate.^[1]

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