Lyubyatovo (formerly Kellogg Rus, Kellogg Rus)

Performance indicators

2024: Revenue growth by 34% to 10.54 billion rubles

At the end of 2024, Lyubyatovo, one of the largest producers of cookies and other flour confectionery in Russia, received revenue of 10.54 billion rubles. This is 34.4% more than in the previous year, when the figure was 7.84 billion rubles. Such data are provided in the accounting documentation, which TAdviser got acquainted with at the end of April 2025.

The cost of sales on an annualized basis rose by 44.4% - from 4.22 billion rubles to 6.09 billion rubles. Commercial expenses amounted to 2.34 billion rubles, which is 21.5% more compared to 2023 (1.93 billion rubles). Management expenses increased by 15.7% - from 831.41 million rubles to 962.12 million rubles. Revenues from the sale of products, goods, works and services rose by 27% - from 7.68 billion rubles in 2023 to 9.76 billion rubles in 2024. Payments to suppliers (contractors) for raw materials, materials, works and services jumped by 62.8% - from 4.46 billion rubles to 7.27 billion rubles. Expenses in connection with the remuneration of employees amounted to 1.89 billion rubles against 1.86 billion rubles a year earlier.

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Фото: Freepik

Gross profit year-on-year increased by 22.8% - from 3.62 billion rubles to 4.45 billion rubles. Profit from sales rose by about a third, reaching 1.14 billion rubles against 860.07 million rubles in 2023. Profit before tax increased by 60.7% - from 409.89 million rubles to 658.62 million rubles. In 2024, the company received 496.19 million rubles of net profit, which is 88.8% more than in the previous year (262.77 million rubles).

Receivables as of December 31, 2024 are indicated in the amount of 1.7 billion rubles: this is 40.3% more compared to 2023, when the figure was 1.21 billion rubles. Accounts payable increased by 52.3% - from 1.03 billion rubles to 1.57 billion rubles.^[1]

History

2023

Renaming to "Lyubyatovo"

According to the Unified State Register of Legal Entities, from September 20, 2023, Kellogg Rus LLC changed its name to Lyubyatovo LLC.

Chernogolovka closed the deal to buy Russian business Kellogg's

Chernogolovka closed the deal to buy the Russian assets of the American Kellogg's, which, among other things, supplied Pringles chips to the Russian Federation. This became known in mid-July 2023.

The fact that the holding company of the Chernogolovka group - Aqualife Resource - became the owner of 100% of Kellogg Rus LLC (the main Russian legal entity of the American company Kellogg) writes Kommersant with reference to the data of the Unified State Register of Legal Entities (USRUL), in which the corresponding entry appeared on July 13, 2023. Earlier, the Voronezh plant was owned by the Luxembourg Kellogg Lux VI S.a.r.l, the newspaper notes.

Chernogolovka bought Russian assets of chip manufacturer Pringles

According TASS to the press service of Chernogolovka on July 14, 2023, in the near future Kellogg Rus LLC will be renamed Lyubyatovo LLC Financial. the parameters of the deal were not disclosed. The company stressed that Lyubyatovo will continue to produce dry, ready-made breakfasts and cookies. In addition to the Lyubyatovo brand, Kellogg's portfolio includes the Extra brand and brands designed mainly for the children's segment - Dinosaurs, Unicorn and Choco Zavr. The company produces products at three factories - in, and Voronezh Pskov Vyazma (Smolenskaya region). It employs 1780 people (by mid-July 2023).

According to sources of the Telegram channel Baza, the rights to supply Pringles to Russia were not included in the deal. However, Chernogolovka plans to make new chips according to its recipe, Baza notes.

According to Vedomosti, experts estimated the cost of Kellogg's business in Russia at 6-7 billion rubles. In February 2023. Scuba Resource filed a petition with the Federal Antimonopoly Service (FAS) for prior consent to the acquisition of Kellogg's Russian assets.^[2]

2022: Plan for sale of assets in Russia to Chernogolovka Group of Companies

Logo in 2023

In December 2022, it became known that Kellogg, which suspended the supply of Pringles chips to Russia after the outbreak of the conflict in Ukraine, is preparing to completely leave the local market. The company plans to sell the production of cookies and ready-made breakfasts under the Lyubyatovo brand to the Chernogolovka group of companies.

C 01.06.2012 the Russian segment of Kellogg was called Kellogg Rus LLC.

2008: Acquisition of Russia's United Bakers with businesses across the country

In 2008, Kellogg acquired United Bakers, the largest Russian manufacturer of ready-made breakfasts, crackers and cookies. Thanks to this acquisition, Kellogg received six modern production enterprises located throughout Russia.

Notes