M Lab

History

2023: Building a Company

On November 13, 2023, Magnit announced the launch of M Lab, in which the retailer will test new equipment and software, develop and implement new scientific and technological projects aimed at improving the efficiency of operations in stores. In addition, the new project will become a platform for mitapes, hackathons and other events that will contribute to the introduction of innovations in Magnit's business.

Among the first projects that will be engaged in by employees of the M Lab IT laboratory are the introduction of new models of self-service cash registers, refinement and testing of software for them, as well as the development of tools based on computer vision to increase the efficiency of operations in stores (for example, heat maps of models of movement of employees and customers). In addition, M Lab specialists will test new formats of electronic price tags, technologies in the field of monitoring the display of goods on the shelf, comprehensive video surveillance solutions, etc.

Magnit announced the launch of M Lab

Magnit will involve vendors in the development and testing of new technologies at the M Lab site. The first partner with whom the retailer will begin work on joint projects will be Rostelecom. The companies will test a smart video surveillance system with traffic analytics to monitor customer flows, customer paths in the store, etc. Also, "Rostelecom" provided part of the equipment for equipping the laboratory. In addition, Magnit and Rostelecom launched the process of selecting technological solutions taking into account the needs of the retail network.

To check the new developments created at M Lab in the conditions of a real store, Magnit opened a Magnit City format outlet near the laboratory. The laboratory was opened in the Moscow cluster "Lomonosov" - the flagship of the innovative scientific and technological center of Moscow State University "Vorobyovy Gory."