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Activity indicators
2020: Revenue - 1.8 billion rubles, loss - 1.5 billion rubles
According to Kontur.Focus, the net loss of MT Click LLC (operating company MyToys in Russia) in 2020 increased 44 times - from 34.8 million rubles in 2019 to 1.5 billion rubles in 2020, revenue fell by 24% - from 2.4 billion rubles to 1.8 billion rubles.
History
2021: Leaving Russia
On May 31, 2021, German online retailer MyToys, specializing in the sale of children's goods, officially announced the curtailment of business in Russia. Relevant information appeared on the company's website. It also lists several achievements of MyToys in the Russian Federation:
- Over 10 years of work, more than 4 million orders were completed and more than 12 million goods were delivered;
- More than 117 million users visited the myToys.ru all the time;
- Products of more than 2500 brands were presented;
- Bjorka has created its own brand of children's clothing.
 | We are sorry to say goodbye, but Mytoys is leaving Russia, the report said. |  |
It notes that orders made before May 31, 2021 will be delivered to buyers, on June 1 it is impossible to make a purchase on the site.
Before leaving Russia, myToys arranged a final sale. In comments on the Instagram account, a representative of the store noted: if customers want to issue returns after May 31, the company will process them.
The retailer is part of the German Otto Group. Online stores Quelle and Otto, also owned by the group, have previously left Russia.
2020
In November 2020, MyToys CEO Stanislav Lokhnev stated that the company is the leader in sales among online stores of children's goods without offline and is among the top 3 market players, according to analysts. Data Insight He also said that the company managed to survive the acute period of the coronavirus pandemic " COVID-19 without shock."
2018-2019
According to the Data Insight analytical agency, from June 2018 to June 2019, MyToys was the third largest player in Russia in the online market for children's goods. The online store was second only to Detsky Mir and Daughters Sons[1]
Notes
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