The Naduvi marketplace, founded in 2019 by Itai Gross, provides direct sales to consumers, offering (by June 2021) more than 25,000 interior decoration products from about 250 brands at reduced retail prices with a discount of 30% to 80%. Prior to founding Naduvi, Itai Gross held a senior position at Westwing, which specializes in the sale of home goods and decor items.
History
2021: Raising $10 million in investments, including from Fores Ventures
In early June 2021, Dutch startup Naduvi raised $10 million in the Series A round, which was headed by Begin Capital. All Iron Ventures, FJ Labs, the current investor of Slingshot Ventures, the Russian fund Fores Ventures and a number of undisclosed business angels also took part in the round.
Naduvi reports that funding will be used to develop the marketplace and enter new European markets.
Naduvi creates a unique technology platform that allows consumers to purchase beautiful brand interior items with significant discounts, "said Alex Menn of Begin Capital. - We are impressed with the team and the rapid growth of the brand, and we believe that it has great international potential. |
Naduvi is active in the Netherlands, Belgium and, as of April 2021, in Germany. Over the past year, its supplier portfolio has grown significantly. Loyalty to the brand also remains high: Naduvi reports that almost 25% of customers make repeated purchases on the platform in the first few months.
This new round of funding demonstrates that investors believe in our vision. Our goal is to become the largest online interior products store in Europe and offer all customers excellent goods with great discounts, "said Itai Gross, founder of the Naduvi marketplace[1] |