Tomi.ai

Tomi.ai - a platform launched in 2020 for predictive targeting and optimization of advertising campaigns. It collects tracking pixel data on the company's website and API integration, as well as transactions from customer relationship management systems. After receiving 100 to 300 "positive results" for training AI models, the platform makes a "run" on Facebook and Google advertising platforms to track the improvement in advertising efficiency.

Tomi.ai provides services to improve the impact of advertising campaigns by optimizing digital advertising for business results in traditional industries with long offline sales cycles, a narrow target audience and large capital: real estate, auto industry, fintech, SaaS and EdTech.

The founder of the Tomi.ai is Konstantin Bayandin, who worked as director of digital marketing and technology at Compass and director of marketing at Ozon.

History

2021: Attracting $1 million investment

In June 2021, it became known that the company attracted Tomi.ai investments in the amount of $1 million. Begin Capital and Phystech Leadership funds, as well as private investors, invested in the startup. The financial parameters of the transaction, including the estimated value of the Tomi.ai, are not disclosed.

The Tomi.ai intends to spend the attracted investments on the further development of the platform, strengthening the development team and organizing sales in the United States.

The platform for optimizing advertising campaigns Tomi.ai raised $1 million

As a commercial director, Dmitry Popov joined the team, who himself invested in Tomi.ai. Earlier, Dmitry was vice president of retail strategy at VTB Group and worked as a consultant in McKinsey.

Tomi customers by June 2021 include five companies from the USA and Europe, six from Russia and one from Southeast Asia, among them the automation service of routine tasks Electroneek.^[1]

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