Open Group

The agency of marketing communications of OPEN was created in 1998 (before rebranding in 2010 the company was called "AGN-group").

For March, 2012 the geography of activity covers all territory of Russia, Kazakhstan, Belarus and Ukraine. The agency has 6 offices and 33 representations. The OPEN command totals about 250 people.

Activities

OPEN is the Russian company, the supplier of complete solutions on human capital management. Based on own exclusive developments OPEN adapts the most modern HCM solutions of the key world leaders for the Russian market.

Unique technologies of human capital management of OPEN by efficiency:

• management systems for presence/absence of employees in a workplace
• the automated diagrams of interchangeability
• management of HR budgets
• management of the number of personnel in the peaks of consumer activity

Company services:

• Outsourcing of personnel
• Merchandising outsourcing
• Mass selection / Mass recruitmentintegrirovannye of the HCM solution

• Consumer promotion is consultations, sampling, tastings, a mix-promo;
• Trade promotion is logistics, outstaffing, POSm, the mysterious buyer, merchandising, consultants;
• Event is special projects, test drives, corporate projects, the presentations;
• Open door - Indoor and outdoor advertizing. OPEN Door develops the Indoor-direction, using hi-tech formats — LED panels and other digital mediums. The company owns network of own LED panels set in trade and business centers of Moscow.
• Digital marketing is promotion of brands in a digital medium.

Performance Indicators

According to data of rating of the "Agency of marketing services" made by AKAR and RAMU in 2010, the OPEN agency enters in Top-10 of the largest agencies of Russia, taking the 6th position of rating on financial performance.

History

In 2010 the company put on the market the innovation system of marketing communications Smart Checkout. This tool allows to manage a consumer behavior in commodity distribution network.

Participation in the organizations

OPEN is a cofounder of the Russian Association of Marketing Services and also the member of the international professional organizations Marketing Agencies Association and Mystery Shopping Providers Association.

OPEN – the national member of Association of the Communication Agencies of Russia.

Since May, 2011 the agency is a member of the Moscow Chamber of Commerce and Industry (MCCI) and CCI of the Russian Federation.