Pangle is the international platform for monetization of mobile applications and customer acquisition which proposes interactive advertizing solutions. Pangle supports developers and helps applications to raise and develop.
History
2020: Entry into the Russian market
Pangle announced the international service for placement of video advertizing in mobile applications entry into the Russian market. On December 17, 2020 the TikTok company reported about it. Key audience of service — developers of mobile games and applications and also pablisher.
Pangle integrates for December, 2020 more than 100,000 applications worldwide and is already available in the countries of Asia, the Middle East and North Africa.
The main audience of Pangle — developers of mobile applications and games. Thanks to smart advertizing technologies and interactive formats, creators of the applications can integrate Pangle into the products and use advertizing developments. Pangle will help developers to make processes of involvement of advertisers and monetization quicker and more effectively and to reach the best business results. Besides, recently Pangle presented solutions for biddings (bidding solutions) which allow to increase the income of developers.
Among clients of Pangle there are such developers as Playrix, ZeptoLab, Gameloft and other. Service is also provided on large platforms for monetization of ironSource, MAX and Mopub.
On the other hand, Pangle will be interesting to advertisers. A large number of advertizing mechanics allows to cover large audience of users of mobile games and entertaining applications, thanks to a daily scope in 800 million active users worldwide, and using realistic and fascinating advertizing formats to show the high level of involvement and efficiency.
Pangle offers several advertizing formats:
- Rewarded ads: users browse rollers in exchange for awards in applications, such as additional lives, virtual currency or prolongation of the free trial period.
- Interstitial ads are shown during a pause in the application which it is possible either to pass, or to pass on them to the advertiser's website.
- Native ads are integrated into an application interface, thereby generating more clicks and transitions.
- The interactive Playable format allows to interact with the basic interface, involving in a game.
It is also possible to refer to advantages of Pangle targeting setup, the flexible system of purpose of rates and automatic optimization of creatives.
You See Also
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |