Playdemic

Playdemic, founded in 2010, is known for its Golf Clash game, which allows players from around the world to compete with each other in real time. According to the company, Golf Clash is one of the best mobile games in the USA and the UK, by the end of June 2021 it was downloaded more than 80 million times.

History

2021: Electronic Arts bought Playdemic for $1.4 billion

At the end of June 2021, Electronic Arts announced the purchase of the Playdemic mobile game studio from Warner Bros. Games. The deal is estimated at $1.4 billion, its closure is expected in mid-2022.

We enjoyed working with the talented Playdemic team, as they turned Golf Clash, surpassing all expectations, into a popular mobile game with a huge prospect for long-term development, "said the president of Warner Bros. Games David Haddad. - Although we have great respect for the Playdemic team, our decision to sell is part of our overall strategy to create games based on the legendary Warner Bros. franchises. Games

Electronic Arts bought Playdemic mobile game studio for $1.4 billion

In 2017, Warner Bros. Games (formerly known as Warner Bros. Interactive Entertainment) announced that its label TT Games acquired British Playdemic. It was originally planned that Playdemic would develop new Lego mobile games, but ultimately the studio closed its Lego games to focus on Golf Clash.

For Electronic Arts, the acquisition of Playdemic is part of the company's growth strategy in mobile gaming development. The company noted that the portfolio and talents of Playdemic will significantly affect the speed of implementation of tasks.

Playdemic CEO Paul Gug noted:

We founded Playdemic with a focus on creating exciting and innovative games... Joining Electronic Arts, one of the most successful gaming companies in the world, is an important next step in our journey, and we are pleased to continue developing both Golf Clash and new[1]

Notes