Glu Mobile

History

2021: Electronic Arts purchased Glu Mobile for $2.4 billion

At the beginning of February, 2021 Electronic Arts announced purchase of Glu Mobile for $2.4 billion. The companies expect that the transaction will be closed in the second quarter 2021 and will become the second large acquisition of EA for the last months after purchase of the British developer and the publisher of the games Codemasters.

The American studio Glu Mobile was founded in 2001, and in its assortment about 200 games, including Tap Sports Baseball, Dine Dash Adventures and Disney Sorcerer's Arena. The developer specializes in mobile games with the big budget and often issues large projects from qualitative 3D - graphics. However at the same time But Glu Mobile does not disregard free games which are in the market for years and bring income from microtransactions. Earlier heads of Electronic Arts announced investors plans of transition to this business model.

Electronic Arts purchased Glu Mobile for $2.4 billion

Acquisition of the pilot and talented Glu command will allow us to become leaders in the mobile market, we are the largest gaming platform in the world and we continue to grow. Having received an extensive portfolio of intellectual property and the growing audience, we will be able to provide to our clients new, fascinating play experience — the CEO of EA Andrew Wilson said.

According to Wilson, purchase of Glu Mobile will double the size of mobile division of the company, and the number of monthly audience on smartphones and tablets will exceed 100 million users.

In return, the chief executive of Glu Mobile Nick Early is also happy with the transaction which will provide with the excellent income of all shareholders of the company. He noted:

This transaction became the culmination of our work on providing a world class to players of interactive opportunities. Within Electronic Arts we will continue to look for the new opportunities opening in the industry of mobile games.[1]

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