Redefine Meat

History

2021: Attracting $29 million of investments

In early March 2021, Redefine Meat, a startup using industrial 3D printing to create artificial steaks, raised $29 million as part of a Series A funding round conducted by venture capital firms Happiness Capital and Hanaco Ventures. They were joined by CPT Capital, Losa Group and Singaporean venture capital company K3 Ventures.

The funds raised will be used to expand the range of products and support the company's commercial launch and international growth in 2021. It is known that in the same year Redefine Meat plans to complete the construction of a large-scale pilot line for the production of 3D printers for artificial meat.

Redefine Meat raises $29 million investment to sell 3D printers printing steaks around the world

According to Redefine Meat, patented digital manufacturing technology allows you to fully reproduce the muscle structure of beef. Moreover, artificial meat is characterized by a high protein content, does not contain cholesterol, and also has the appearance, texture and taste of beef. In its production, exclusively plant ingredients are used: bean and cereal proteins that give texture to artificial meat, vegetable fats that imitate beef fat, as well as natural flavors and dyes.

Redefine Meat intends to sell its printers and cartridges to artificial meat distributors around the world. In February 2021, the company announced a strategic agreement with the Israeli meat distributor Best Meister on the distribution of its products among restaurants and meat shops in Israel after a successful tasting of artificial meat. The study demonstrated a 90% level of acceptance of the new product among "meat eaters." At the end of 2021, Redefine Meat plans to enter the markets of Europe, Asia and North America^[1]

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