Rubetek

Rubetek is one of the players in the Russian IoT market. The company develops comprehensive Smart Home solutions to ensure the comfort and safety of residents. For the corporate segment, Rubetek supplies fire safety system, video surveillance, intercom and access control, and resource accounting. The company provides a full range of services: from production to design and installation.

History

2025: Attracting RUB 1.5 billion of investment from Era Capital

The investment company ERA Capital Ekaterina Lapshina invests 1.5 billion rubles in the Russian company of the full cycle on automation of household and engineering systems Rubetek. ERA Capital officials told TAdviser on February 12, 2025. Thanks to the attraction of a new investor, Rubetek plans to expand its presence in the market, develop its product line, and open new sales channels.

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Фото: Rubetek

"For the company, this partnership is an important step forward that opens up new horizons for business growth as well as opportunities to compete for more meaningful market share. We greatly appreciate ERA Capital's broad industry and institutional expertise. I am sure that in the near future we will see the first results from joining forces, "commented Anton Maltsev, founder of Rubetek, on the deal.

According to him, Rubetek is aimed, among other things, at continuing the localization of production, developing relations with new customers. Special attention is planned to be paid to the development of our own technological solutions.

As of the beginning of February 2025, Rubetek has 700 implemented automation projects Russia in and, CIS more than 300 thousand active IoT users, more than 300 employees and 150 unique solutions of its own design. Since 2014, the company has been operating in the market of smart devices and engineering systems, has its own R&D center. In 2019, the company launched its own production in the city. Eagle Among the main products are the "digital building" system, fire alarm, resource accounting, access control, including smart intercoms those video surveillance systems equipped with their own. video analytics An important component of the company's business is the maximum localization of its technological solutions, which are combined by a common, software collection infrastructure and, as well as data storage process optimization using. AI

"The direction of IoT and smart devices has been in the focus of my attention for a long time. I am glad to make the first deal in this segment, and we plan to develop in it and further. We really like vertical integration and production development. And also the development of complex client solutions using artificial intelligence, "said Ekaterina Lapshina, founder and CEO of ERA Capital.

As she shared, ERA Capital records a constant increase in demand in the B2B segment. Large developers, non-food retailers, Marketplaces continue to show steady growth in demand for smart devices and digitalization solutions. Both the average check and the number of IoT projects are growing. At the same time, the B2C market will be added progressively to B2B. Huge opportunities have opened up thanks to import substitution, said the head of ERA Capital.

2023: Agreement with RTKomm and SME Corporation on the production of domestic satellite equipment

The federal operator RTCOMM, Rubetek and SME Corporation entered into a tripartite agreement on the results of the selection for the supply of satellite modems, a central earth communication station and subscriber devices. RTCOMM announced this on October 9, 2023. Read more here.

2022: Share of all solutions produced by rubetek domestically - 90%

On January 31, 2022, rubetek, a player, Russian IoT market announced the next stage in the development of national production. As a result of the launch of new devices at the plant Eagle , the share of all solutions produced internally by the countries beginning of 2022 amounted to 90% of products.

As of February 2022, developers have access to a set of engineering solutions developed and produced in Russia within the framework of a single cloud ecosystem: a fire alarm system, an automatic resource accounting system, an IP intercom and an access control system, as well as a line of intra-apartment devices for ensuring safety and control of household appliances.

Thus, developers, management companies and residents can count on the introduction of a national product in the residential complex that runs on Russian servers and meets the requirements for import substitution in the electronic industry.

The rubetek strategy is to create your own product from scratch, which distinguishes it from the common approach of integrating ready-made foreign solutions. Rubetek designs devices, develops software, circuitry, collects products in Russia. In the inhouse format, the company is also developing artificial intelligence services for housing automation, such as keyless access, parking space recognition and license plates.

Thanks to the presence of national production, rubetek gets flexibility in setting up and adapting solutions for the needs of specific developers, accelerates the production of smart devices. In the context of global instability and closed borders, the localization of production has become an especially important factor in the development and improvement of product quality. In the context of a long supply cycle and the conclusion of long-term cooperation agreements, the presence of Russian production also allows to increase stability in the work of the company's partners.

Rubetek continues its focus on expanding national production and increasing capacity.

2021: Agreement with the administration of the Oryol region on the construction of the plant

In 2021, the company signed an agreement with the administration of the Oryol region on the construction of a plant on the territory of 15 thousand m ². Under the terms of the agreement, the company will invest 6.1 billion rubles until 2023 and create 400 jobs.

2019: Production launch in Orel

In 2019, Rubetek launched its own production in Orel. The first solutions that were released were mass devices from the smart home line.

The main difficulty in developing our own production was the need to build a technological chain from scratch, attract new personnel and train employees actually on live orders.

2017: Geography of presence

As of May 2017, the Russian innovative startup, implementing its own development in the field of Internet of Things, is present in the market of Russia and Kazakhstan, the plans are expansion into Europe and America. Solutions are being developed in Russia, production facilities are located in China and Russia.

The Rubetek smart home system is an intelligent solution for managing devices, online videos, communicating with loved ones, controlling access to an apartment in a free mobile application that is developed in Russian. It can create scenarios between devices. The system will allow the house to adjust to a person, save from performing regular routine actions.

2016: Developments

As of December 2016, the Russian company Rubetek presents a wireless solution for home automation, thanks to which the user can be in touch with the house in 24/7 mode. The system includes a control center, a line of smart devices, a mobile application and a managed cloud service. The Rubetek Control Center brings together more than 300 third-party devices and allows you to create different scenarios between them. The system is easy to install, which takes from 15 minutes, practically does not require repair and is easy to use. All devices are controlled through a free mobile application with a user-friendly interface. Rubetek saves time by taking on regular activities and saves budget, comfort, comfort and security of living and working spaces.