SER Group

SER company (abbr. from Software Enterprise Research) it was founded in 1984 and is based in Germany in the city of Bonn. She specializes in development of systems of corporate content management (ECM) in the field of information logistics.

As of 2015 in SER Group more than 500 employees work, the group includes 15 companies and 20 international representative offices.

SER implements the product through business partners and itself takes active part in it. According to the company, during operating time it sold more than 2 thousand successful projects with more than 1 million users in the market.

SER Group works across the whole Europe and also in China, the CIS countries and Turkey

Products

Main product of SER Group is service - the focused Doxis4 iECM-Suite packet. The platform allows to consolidate diverse corporate information, providing a wide choice of necessary solutions: workflow automation, reliable and safe electronic archive, business process management on the basis of the innovation BPM tools, integration solutions, the standard and customized industry systems. In a packet of Doxis4 iECM there are special configurations for: industries, banks and financial institutions, business companies, health care and pharmaceutics, public institutions.

According to statements of the company, its solution are suitable for the different industries and are expected the enterprises numbering from 50 to 50,000 users. The solution package of SER is available in 13 languages in 135 countries of the world.

Performance Indicators

2018: Turnover — €72.8 million

At the end of 2018 turnover of SER reached €72.8 million, having increased in comparison with an indicator of 2017 by 8.3%.

Business in Russia

2017

Since June, 2017 Mervitsky Dmitry is the chief representative of SER Solutions company in Eastern Europe, Russia and the CIS countries.

2015: Entry into the Russian market

SER Group enters the Russian market and will open own representation (SER Software RUS LLC) here, TAdviser in September, 2015 the vice president of the company for international sales Morad Rilid told. According to him, registration of local representation is included into the list of plans of SER for the near future. Headed the Russian office (till June, 2017)Vladimir Shakhov who was earlier working in OpenText company.

"Running forward, we can tell that we not only plan local office, but also and one of the softwares most big development centers", - Morad Rilid told TAdviser, having added that over time the company is going to come to the leading positions in the Russian market.

As well as in other markets, in Russia SER will offer the uniform product Doxis4. The vice president of SER for international sales notes that for his company it is very important to understand local conditions of the country and to adapt for them the product respectively: "In Russia, for example, often the great value is attached to regulations of GOST P 6.30-2003 which our product completely covers. Besides, certification of such companies as Echelon is also important for us, he says.

Saying about why the company enters the Russian market right now, Rilid noted that, making the decision on an exit to international market, it is important to consider different factors. Treat like those: requirements of the market, market development potential, and competitive environment. According to him, the concept of ECM only begins to gain steam in the Russian market, "what confirms not only the growing demand from the consumer, but also forecasts of the leading analysts", and besides, "because of a present geopolitical situation North American producers experience much more difficulties, than the European suppliers".

"On the other hand, the Russian solutions cannot be proposed the corresponding quality and reliability yet. Therefore we consider that now the most suitable time for investments", - the top manager of SER says.

According to Morad Rilid, in Russia there are 2-3 providers who are constantly selected in competitive environment. "At the expense of the history they take good positions as local suppliers, however, from the technology point of view their products can hardly be compared to products of SER company", he believes.

"Besides, we have advantage in comparison with market competitors due to professional service of solutions based on Doxis4. We speak about ECM of the advanced level which any of other suppliers in Europe cannot offer", - Morad Rilid says.

The scheme of sales of SER in Russia will not differ from universal too: as well as in other countries, they will be conducted through the partners who are well understanding features of local market. According to Morad Rilid, as of September his company conducts negotiations on cooperation with a number of separate companies, but is still open for new. Feature of cooperation with SER he calls the fact that along with resale of the licenses SER also offers an opportunity of OEM partnership at which Doxis4 can be integrated into additional products.

History

2017: Growth of revenue more than twice

In 2017 revenue of the company grew more than twice in comparison with other market participants (according to the company). Thanks to deliveries of Doxis4 ECM platform in 2018 growth of financial performance of the company continues.

According to Bitkom the market of ECM is one of ten most high-tech industries. SER Group delivers the solutions worldwide and in 2017 earned 67 million euros that is 9.4% more, than the previous year. Last year the company executed 50 new large international projects in the different industries, the share of the Russian projects also significantly grew.

2015: Turnover — €54 million

In 2015 financial year (comes to the end for the company in August) turnover of SER made about €54 million, data brought TAdviser into the companies. The vice president of the company for international sales Morad Rhlid says that he with such indicator of SER is the largest ECM supplier in Europe.

"Such sources as, for example, the report on a market share from Gartner for the last 2 years according to which any other producer in Europe cannot provide comparable digits testify to it. We aim to develop further this trend that within several years thanks to a product of a premium class "made in Germany" to enter TOP-5 of world independent ECM manufacturing", - he says.