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Performance indicators
2025: Revenue growth to 33.1 billion rubles
At the end of 2025, the net profit of the retailer Snezhnaya Koroleva reached 734 million rubles against 727.7 million rubles in profit a year earlier. The company's revenue amounted to 33.1 billion rubles (excluding VAT), slightly exceeding the result of 2024, when this figure was measured at 32.9 billion rubles. TAdviser got acquainted with such data in March 2026.
According to the company, the growth was ensured in the context of an industry-wide drop in traffic in the fashion segment by 6% and the optimization of the retail network: the number of store outlets decreased from 129 in 2024 to 124 in 2025.
Profit from sales increased by 18.1%, reaching 3.8 billion rubles. This result was the result of the implementation of an efficiency improvement program, which made it possible to reduce commercial costs while increasing gross profit. Snezhnaya Koroleva 's own funds at the end of 2025 increased by 6% and amounted to 10.8 billion rubles, and cash balances in accounts increased by 6% - to 4.1 billion rubles.
The financial director of the company Svetlana Suvorova explained that during the year the main focus was aimed at maintaining financial stability and operational efficiency. She noted that it was possible to increase profit from sales by 18% and fully repay loans in the context of tough monetary policy and unstable demand, which was influenced by attractive deposit rates and abnormally warm weather conditions in January and December.
Suvorova also noted that the actual macroeconomic indicators, in particular the course, ruble differed from forecasts Ministry of Economic Development and analysts. In this regard, the cost of hedging operations, designed to protect businesses from the weakening of the national currency, amounted to about 860 million rubles, which reduced net profit. "[1]
History
2020: Buying electronic price tags from KRET
On December 25, 2020, KRET announced the start of deliveries of electronic graphic price tags (ESL) to large retail chains in the country. Among the buyers of these products are ER Telecom-Holding, DNS and Snezhnaya Koroleva. Read more here.
Notes
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