Electronic technologies of KRET

The holding was formed in 2009. It is part of Rostec State Corporation.

Areas of activity

The main areas of specialization (as of April 2014):

• development and production of systems and systems of airborne electronic equipment (avionics) for civil and military aviation,
• air-based radar stations,
• means of state identification,
• electronic warfare systems (electronic warfare systems),
• measuring equipment for various purposes (IA),
• electrical connectors, connectors and cable assemblies.

In addition, the enterprises of the concern issue:

• modern household and medical equipment,
• equipment and control systems for fuel and energy complex, transport and mechanical engineering.

History

2022: Agreement with the Bauman Moscow State Technical University for the development of the country's scientific, industrial and personnel potential

and MSTU named after N.E. Bauman JSC KRET of the State Corporation Rostec signed a cooperation agreement. Among the key tasks of the agreement is the development - and scientificallyindustrial personnel potential, countries including the use VRAR of advanced/-technology. MSTU announced this on November 24, 2022. More. here

2015: Assets

As of December 2015, the concern included 97 research institutes, design bureaus and serial plants located on the territory of 28 constituent entities of the Russian Federation. The number of employees at the end of 2015 was about 50 thousand people.

2014

At the end of 2014, the company took 45th place in the list of 100 leading world arms manufacturers prepared by the Stockholm Institute for Peace Research (SIPRI). Arms sales of the enterprise in 2014 amounted to $2,240 million^[1]

2020 Development Strategy

According to the Concern's development strategy until 2020, the priority areas of activity will be the creation of new civilian and military products, increasing the competitiveness of systems and complexes of airborne electronic equipment, large-scale modernization of production facilities and the transition to a complex supplier model.

According to the strategy (as of April 2014), KRET's net profit will grow 4.5 times from 4.4 billion rubles in 2012 to 20 billion rubles in 2020, and revenue - more than 3 times to 204 billion rubles. The projected capitalization of the Concern by 2020 will exceed 237 billion rubles.

Name change and rebranding

On April 7, 2014, Rostec State Corporation introduced a new brand of the Radioelectronic Technologies Concern (KRET). Due to the promotion of Rostec brands and its holdings, as well as increased attention to the successes of the domestic industry as a whole, state corporations expect to ensure an increase in the added value of products produced by its enterprises. The rebranding was an important stage in the formation of the KRET as a global competitive leader in the production of high-tech products. As of April 2014, it was reported that the number of employees is more than 66 thousand people.

"Today, a strong brand and properly built communications have a significant impact on the formation of added value of products, so rebranding is a natural step that will allow the Concern to increase its capitalization in the long term," said Nikolai Kolesov, CEO of KRET. "The international brand and bilingual website are designed to facilitate the implementation of the KRET strategy for international expansion, subsequent integration into world markets and further entry into the IPO."

During the rebranding, renaming took place: now the name of the Concern consists of a concise abbreviation KRET (KRET) in two languages. This policy fully coincides with the strategy of the Rostec management company, which carried out a name change at the end of 2012. Following the example of the management company, KRET, 75% of whose products have a military purpose, became the first military-industrial complex company to take a course to increase information openness in communicating with partners, investors and the media.

The new KRET logo consists of an abbreviated name and its graphic design, made in the form of a stylized image of a pixel grid, the visible elements of which are three symmetrical diamonds. This is the essence of the identification and recognition system that underlies most of the concern's technologies - the transformation of real objects into a digital model for subsequent software processing, analysis and instant development of a system solution. The new brand added rigor and strength to the image of the concern along with openness and readiness for a mutually beneficial partnership.

As part of the rebranding support, a new multimedia site was launched at www.kret.com in Russian and English. The main goal of the developers of the Concern's web representative office was to create an intuitive Internet resource, the functionality of which combines the maximum quality and advanced logic of anticipating the actions of visitors. All elements of the web pages are a continuation of the history of the new brand in the format of current news from the life of KRET enterprises, areas of activity and product description. Thanks to the synthesis of functionality and aesthetic component, the site clearly reflects the philosophy of the Concern.

Competition in the global market is impossible without a strong, recognizable brand. However, due to the specifics of dual-use enterprises, this resource is not used sufficiently in Russia. Meanwhile, effective communication with the outside world is a factor in competition for the global market, says Vasily Brovko, head of communications at Rostec. "The rebranding is aimed at creating a modern image of the Concern as an innovative company, the strategic goals of which are the development of unique highly effective technologies for the future, both military and civilian applications, and the transition to a new level of business."

The project of rebranding and creating a new site was implemented by the Apostol Strategic Communications Center. Work on the project began in 2013 and was carried out for more than a year.

"The developers managed to convey the reliability of KRET products and the stability of the company along with openness to cooperation, innovation and investment in a unique graphical language. This project sets a high bar for follower companies in the international electronic technology market, "said Apostle art director Steve Haggarty

As part of the rebranding program, the concern will also use all digital communication channels, including video blogs and social networks. KRET already has official accounts on Facebook, Twitter, Instagram, VKontakte, as well as an official channel on YouTube.

2013: Revenue growth by 18% to more than 85 billion rubles

Revenue for 2013 (preliminary estimate for April 2014) exceeded 85 billion rubles. (an increase of 18% compared to 2012), profit - more than 6 billion rubles.

Notes