2024: Network Launch
In the Far East of Russia, Magnit, together with the retailer Sambury, has launched a new chain of stores in the format of "hard" discounters called "Tsenohit." This was announced on September 11, 2024 by the press service of the Magnit company. The first store opened in Khabarovsk in the summer of 2024, and its successful launch prompted the companies to continue developing the project. In October 2024, it is planned to open a second store, and by the end of 2024 another outlet will open. The decision on further scaling will be made after analyzing the work of the pilot stores.
According to the company, Tsenohit is a modernized version of a hard discounter, which is based on the principles of the V1 network, which Magnit has been developing since 2023. The V1 network as of September 2024 includes more than 130 stores located in Moscow, St. Petersburg, Nizhny Novgorod and other large cities. The new format was developed taking into account the experience of the Sambury V1 team and expertise, which is well acquainted with the peculiarities of the Far East market.
The basis of the range of Tsenohit stores will be the products of local suppliers, which, according to forecasts, will account for at least 55% of all goods. In addition, customers will be offered a wide range of vegetables, fruits and fresh pastries. Stores are aimed at rational consumers with any level of income, who are important not only for affordable prices, but also for the high quality of goods and convenience of shopping. At the heart of discounters' pricing policies is the EDLP ("every day low prices") principle, which guarantees the stability of the value of goods.
The average area of Tsenohit stores will be about 380 square meters. m, and the assortment will include approximately 1,000 items of goods intended to meet the basic needs of customers.
Stores will provide self-service checkouts, convenient navigation and wide aisles for quick and comfortable purchase.[1]
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