ViewSonic

ViewSonic Corporation is headquartered in Walnut, California in the United States. The company focuses on information display products including LCD monitors, touch displays, projectors, large format displays, and desktop virtualization. ViewSonic projectors are known for their intuitive design, high installation flexibility and easy installation. ViewSonic has a portfolio of display solutions ranging from professional desktop monitors to large-format commercial panels that allow you to create flexible video wall solutions.

Products

The ViewSonic monitor range is represented by economical, corporate, professional and entertainment series with a diagonal of up to 43 inches, as well as touch and game models. Professional solutions such as commercial panels and interactive whiteboards occupy a special position in the company's product portfolio.

Performance indicators

2020:30% sales growth for ViewSonic LED projectors in the first half

On October 1, 2020, ViewSonic, a provider of visual presentation products, announced 30% growth in projector sales in the first half of 2020. Read more here.

According to the company, ViewSonic entered the above market segment in 2017. For three years, the company managed to enter the top three world leaders in the production of LED projectors. In 2019, ViewSonic was in the top 5 most dynamically developing companies in the global projector market. Sales indicators continued to grow in the first half of 2020, increasing by another 30%.

Business in Russia

The Russian representative office of ViewSonic has been operating since 2002, operating in the market of projection equipment, consumer and professional monitors, as well as widescreen displays and solutions for Digital Signage. Over the years, tens of thousands of monitors and projectors have been sold on the territory of the Russian Federation, as well as hundreds of projects have been implemented to equip imaging solutions for leading educational and medical institutions, public and private organizations from various vertical markets.

2017: Partner Program

For 2017, the ViewSonic partner network in Russia has more than 800 authorized partners throughout the country. The authorization status is assigned when the partner reaches certain year-end revolutions. According to the results of 2017, 15% of all authorized partners have "premium" statuses - Gold and Silver partners.

Among the official partners of ViewSonic are companies from all Federal Districts of Russia. Moscow companies make up a little more than a third - 37% of all authorized partners, which indicates a very large activity of the regions. The second place is taken by St. Petersburg - 8% of all authorized partners, the third place is taken by Yekaterinburg - 7%.

The ViewSonic program provides four status of second-level partners, each of which assumes its own level of support depending on the volume of sales: "Gold Partner," "Silver Partner," "Corporate Partner" and "Authorized Partner."

2015: Dmitry Tanyukhin - Head of ViewSonic in the CIS and Eastern Europe

On April 23, 2015, ViewSonic Corporation announced the appointment of Dmitry Tanyukhin as Regional Director of ViewSonic in the CIS and Eastern Europe region.

2013: Decline in the monitor market

In May 2014, ViewSonic representatives told TAdviser about how the company's business developed in Russia in 2013. For the first time in the past few years, ViewSonic has not announced annual indicators of the dynamics of local business turnover. Speaking about the monitor market, in particular, the company only noted that "ViewSonic's business in Russia is now developing within the market trend - no worse, but no better than the market." According to IT Research analysts, in 2013 the monitor market in Russia "sank" by 18% in piece and by 16% in monetary terms. Representatives of ViewSonic added that the company retained its market share in this segment.

Among the trends of 2013 in the monitor market in Europe, ViewSonic Europe Managing Director Mark Lufkin cites the rapid reduction in small monitors (up to 23 inches) and the growth of the monitor market with a diagonal of more than 23 inches. The Russian monitor market is somewhat different from the pan-European one due to the fact that the transition to monitors with a large screen diagonal is slower here, he notes: "It seems that in Russia, unlike Eastern Europe, users are still quite satisfied with small monitors."

Unlike European users, Russian ones are in no hurry to switch to large monitors

Regarding the Russian projector market, ViewSonic representatives say that here their company is very successful and demonstrates "good growth rates." According to IT Research, ViewSonic's market share in the projection market in Russia increased from 6.9% in 2012 to 7.9% in 2013. The Russian projector market itself, according to analysts, in 2013 decreased by more than 14% in both piece and monetary terms.

According to Mark Lufkin, ViewSonic's short-term plans for Russia include support at the existing level of the company's business in the field of LCD monitors, the growth of the projector business, as well as increased investment in promoting its new products on the market: commercial and information panels, as well as a line of solutions in the field of cloud technologies.

The latter, in particular (separate thin and zero clients for connecting to the monitor, as well as smart monitors with already integrated clients), allow you to connect the monitor to a virtual desktop on remote servers ones through. Internet As platforms for such solutions, it is used and. ON Citrix VMware

In Russia, the first ViewSonic smart displays on Android OS became available to users about a year ago, and solutions based on Citrix and VMware in November 2013.

Mark Lufkin adds that the Russian market for his company is the largest in Europe in terms of business volumes in all product areas, and ViewSonic's CIS office is the largest in Europe after the company's European headquarters in London.

2012: Connection of the Baltic countries to the CIS office in Moscow

ViewSonic's representative office in the CIS countries, in the first three quarters of 2012, showed an increase in sales of major product groups. Monitor sales increased by 10 percent, which is a good result, taking into account the overall market situation (the decline in monitor sales in Russia in the first three quarters of 2012 amounted to 10% to 15% according to various estimates). As for the projector market, which demonstrates a very good growth rate in general, ViewSonic manages to grow at a faster pace - sales growth of ViewSonic projectors in the CIS region amounted to 66% in the first three quarters of 2012 compared to the same period in 2011.

On November 15, 2012, it became known that ViewSonic Corporation announced the expansion of the sphere of influence of its representative office in the CIS. Starting from the 4th quarter of 2012, 3 more countries belong to the competence of the CIS region - Estonia, Latvia and Lithuania.

During the restructuring, ViewSonic redistributed the spheres of influence of its regional representative offices, giving the Baltic countries, previously belonging to the Nordic region, under the control of ViewSonic CIS. The post of ViewSonic representative in Estonia, Latvia and Lithuania will continue to be held by Indrek Reimann, who has been working for the company since 2005 and has unprecedented market knowledge and experience in the IT industry.

"We assess the changes that are taking place as positive," commented Inna Sorokina, head of ViewSonic's representative office in the CIS and Baltic countries. - The sphere of our leadership now includes European countries, and this is evidence of the high assessment, this activity of the representative office in Russia and the CIS as a whole, and also opens up new opportunities for us for growth and development. The Baltic countries show good sales indicators, in addition, they have good potential. "

According to the European research company Meko, the share of sales of ViewSonic monitors in the second quarter of 2012 in Estonia amounted to 28.66%, which allowed the brand to become a leader in this market. The main task of business development in the Baltic region at this time ViewSonic sees in improving the brand position in the market of Latvia and Lithuania, increasing sales of the entire range of ViewSonic products, as well as maintaining the leading brand positions in the region.

2011: Sales growth of 10%

In 2011, the company's total sales in Russia increased by 10% compared to 2010. At the end of 2010, the company was one of the first on the market to begin active development of the direction of tablet computers, in 2011 ViewSonic continued to work actively in this segment of the market, presenting a whole line of interesting models designed for various target audiences. In the second half of 2011, ViewSonic Corporation continued to develop new markets, releasing the first models of ViewPhone smartphones.

Another actively developing line of business in which ViewSonic has been a recognized player for many years is projection technology. Despite the fact that the crisis has seriously affected the projector segment, the share of this product group is constantly growing in the company's total turnover (in 2009 it amounted to 5%, in 2010 - 6%, in 2011 - 8%). According to ViewSonic, in 2011, a 72% increase in the number of ViewSonic projectors sold in Russia was demonstrated compared to 2010, which is significantly ahead of the market average. According to the analytical company Future Source in 2011, ViewSonic occupies 6.8% of the Russian market.

In addition, ViewSonic demonstrates excellent results in the sales of projectors in Ukraine - at the end of the year, the company takes 2nd place in the projector market of Ukraine with a share of 16.4%.

Traditionally, monitors are the basis of ViewSonic's business. According to the research company IT Research, the Russian monitor market lost 3% of its volume in units in 2011, but this did not prevent ViewSonic from showing significant growth. According to the company's internal data, sales growth in units amounted to 21% compared to 2010. This growth allowed the company to end the year in 4th place in the market with a share of 8.3% (IT Research data for Q4 '11).

If we talk about the regional sales structure of the company, the key role in the ViewSonic business is played by the company's Moscow partners, they traditionally account for just over 50% of the turnover. The partners of the Volga Federal District demonstrated good dynamics, whose share in total sales increased to 14% - this is the most successful region after Moscow. The Siberian and Ural Federal Districts also improved their results. But in general, the situation has been very stable over the past years, which is quite expected, given the balanced partner and regional policy of the company and the formed loyal partner network.

As a percentage of total sales in 2011 by product category, the following ratio can be distinguished:

• monitors - 67%
• tablet computers and the company's new line of business - smartphones -17%
• projectors - 8%
• digital photo frames - 6%
• Other Product Groups - 2%

2010:120% sales growth

"We are very pleased with the results of 2010," says Inna Sorokina, Head of ViewSonic Representative Office in Russia and the CIS countries. - "The growth of ViewSonic's business in Russia amounted to more than 120% compared to 2009.

2009: Inna Sorokina - Head of CIS Representative Office

Inna Sorokina joined ViewSonic in 2004 and until January 2009 headed the work with distributors. From January 2009 to May 2015 - Head of ViewSonic representative office in Russia and the CIS countries.

History

2022: Presentation of Ecosystem as a Service Strategy

ViewSonic Corporation unveiled its Ecosystem as a Service (EaaS) strategy on September 1, 2022. The company has gone from a monitor manufacturer to a supplier of finished solutions. The experience and knowledge gained allows the company to develop cooperation with numerous partners and develop new solutions to strengthen the ecosystem. This contributes to the further digitalization of the entire industry.

The very concept of Ecosystem as a Service (EaaS) is to engage all industry stakeholders in the solution development process so that they work together to create new services. Thanks to the EaaS strategy, ViewSonic has achieved excellent results in education. The company seeks to implement this strategy everywhere and plans to implement it in other segments.

As part of its pilot project, ViewSonic, in collaboration with government agencies, schools and educational institutes, has launched a series of training and certification programs to improve the skills of teachers in digital education. In addition, ViewSonic collaborated with various publishers and held competitions to inspire educators to develop educational materials for their lessons. Using social media platforms on the Internet, ViewSonic created a community of educators where they were able to share their experiences and share ideas about digital learning methods. All industry stakeholders were able to come together and work with ViewSonic to solve related problems. All these moments contributed to the formation of a holistic ecosystem in the field of education.

2017: More than 30 official missions

As of 2017, there are more than 30 official representative offices in the world, and the company's products are sold in more than 125 countries.

2003

At the turn of the millennium, ViewSonic was the largest manufacturer in the American display market and the first manufacturer to introduce SmartDisplay products due to the release of the Airpanel V150 model in 2003. In the years leading up to its 30th anniversary, ViewSonic was also able to present a full range of display solutions covering the business and personal product segments. The development of proprietary technologies such as SuperClear IPS, SonicExpert, SuperColor and others have given ViewSonic an innovative groundwork that helps it stay one step ahead of the competition and maintain its reputation as an expert in visual presentation solutions.

1990s

The historic rise of ViewSonic in the mid-90s led the company to become one of the leading CRT monitor manufacturers.

1987: Founding of the Company

ViewSonic, was founded in 1987.