Weborama

Weborama is the global independent data-company and the expert in the field of profiling of users.

Annually the company implements more than 100 data-projects. According to information for July, 2019 more than 30 clients work with Weborama for three and more years. Based in Paris in 1998, Weborama is present at 20 markets of the world and totals more than one thousand clients. Activity in Russia is performed since 2012.

Solutions

For July, 2019 for the purpose of the solution of business challenges of clients Weborama relies on the 4th main the solutions created on the basis of Big Data of technologies and semantic AI: Insights, Segmentation, Activation and Analytics.

In an asset of Weborama the platform of data management (Weborama Audience Manager), base of the verified profiles (3rd party), a system on management of advertizing campaigns and tracking of their efficiency (Weborama Campaign Manager), tools for semantic analysis of text arrays for creation and activation of unique classroom segments (BigFish) and other tools for solving of tasks in the field of digital-marketing.

History

2017: Accession to IAB Tech Lab

In 2017 global Weborama charged to the Russian division to head activity on behalf of the company in IAB Tech Lab.

IAB Tech Lab is the international non-commercial research community of the technology companies which is aimed at creation of standards, development of protocols and tools for optimization of work of brands and platforms in global digital to an ecosystem.

As the participant of the working groups Open VV and Data Quality Working Group, the Weborama Russia command takes part in formation of industrial standards and their implementation on local and global markets and also is going to share on a permanent basis with the Russian market the last trends and news from seminars of IAB Tech Lab.

2015: Weborama Audience Exchange is the closed exchange of classroom data (Private Data Marketplace)

The Weborama company announced in December, 2015 functionality within the platform of data management Weborama Audience Manager (Data Management Platform, DMP). Development carries the name Weborama Audience Exchange and represents the closed exchange of classroom data (Private Data Marketplace). Service allows each of the parties using DMP to accept or transfer any constructed classroom segments without additional technical integration.

As the Weborama Audience Manager platform is actively used by both the communication agencies, and large platforms (publishers), Weborama Audience Exchange allows to perform different scenarios of use of data. The agencies and brands have an opportunity to receive new sources of classroom knowledge while platforms have additional sources of monetization of the data. The parties buying media placements can route live to publishers now those classroom segments which need to be covered within classical placements that, in turn, will allow to solve a current problem of shortage of bonus stock in pro-grammars to an ecosystem.

"Despite quite large volume of data in Runet, the advertiser often needs a specific classroom segment which is not so simple for finding. Weborama Audience Manager is some kind of "bridge" connecting two parallel coast – the platform with its unique data on users and the brand aiming to achieve the marketing objectives by means of these data" — Dmitry Egorov, the head on work with data of Weborama in Eastern Europe and Central Asia commented.

Development added the list of functionality Weborama Audience Manager meeting the fundamental requirements to platforms of management of classroom data (DMP) namely: collecting and structuring own data of the client (the website, media of placement, mobile applications), unlimited access and use of classroom data of Weborama (a sex, age, a social status, interests), the analytics block (statistics on efficiency of classroom groups and the actions made by them), transfer of classroom segments to any third-party systems (DSP, Social Networks, Ad Servers), etc.

According to information for December, 2015, Weborama is some participants of the European market of classroom data. Investing in technologies and algorithms of collecting, segmentation and activation of the users of online and offline given about behavior, Weborama locates a stack of technological solutions and necessary examination in the field of use of classroom data in marketing.

In Russia the company cooperates with advertisers, communication groups and platforms. Among clients there is Weborama in the field of data — such companies as AXA, La Redoute, Mercedes-Benz, La Poste, Renault, Le Monde, Toyota, Orange, Bouygues Telecom and others. There is an experience of projects implementation in the field of data, programmatic, standard and Rich Media of campaigns for automobile, financial, FMCG and other industries of business.

2012: The beginning of work in Russia

Since 2012 the Weborama company is provided in Russia.

1998: Foundation of the company

The Weborama company is founded in Paris in 1998.