The company focused the efforts in segments:
- vegetable preservation
- tomato paste
The strict discipline of deliveries, flexible price policy, existence of a wide range of products and high professionalism of employees defined success of the company in the market. In addition to these obligatory, from the point of view of the end consumer, conditions, the Desan company owns as well also own know-how in the field of sale: in the conditions of the "wild" market where many players operate and there is no culture of sale as such, the company managed to develop progressive methodology and to bring information base for systems analysis of a situation and assessment of perspectives in a sales chain. The optimal strategy of development of distribution and active individual marketing support of sale which showed the efficiency in practice became result of this analysis. All this together makes Desan company the leader in technology of sales today, provides it further development and allows to apply for leadership in the near future.