X Car

History

2025: Moscow Market Entry

Taxi aggregator "X Kar" entered the market of Moscow and the Moscow region, spending more than ₽1 billion on the development of this area. This was announced by the founder of the company Maxim Imeninnik in May 2025.

According to Kommersant, by the end of 2025, the service expects to occupy up to 20% of the Moscow taxi market. At the first stage, the company plans to connect 50 thousand drivers, and by the end of the year increase their number to 200 thousand and attract 1 million passengers.

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Фото: Freepik

The taxi aggregator "X Kar" has been operating in the Russian market since July 2022 and operates in 14 regions of the country, including the Arkhangelsk region, Kamchatka Territory, Krasnodar Territory, Kirov Region and other regions. More than 43 thousand drivers are connected to the service, who since launch have collectively earned more than ₽347 million. For all the time, they made more than 1.7 million trips in 31 cities.

The owner of the company is Maxim Imeninnik through X Invest LLC, according to the SPARK system. The founder of the company explained the entry into the capital market with a strong demand for an alternative to the dominant player, including from drivers who have to give the aggregator a commission on some tariffs up to 35%.

In Moscow, at the end of 2024, Yandex Go occupied a dominant position, whose share among the mobile applications of taxi carriers in the Russian capital exceeded 96%, according to the city's transport department.

A rather specific taxi market has formed in Moscow, where the experience of regional services may be irrelevant, so it will be difficult for a new player to stay in this market, according to the taxi ordering service. "Maxim" The experience of other companies that attempted to take a noticeable share in Moscow shows that as soon as they reduced or reduced cash injections, including in, marketing they began to outflow drivers and passengers, add to Maxim^[1]

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