Yakitoria

Extensive network of cafes of author's Japanese cuisine. The first restaurant was opened in Moscow in 1999. At the moment, only in Moscow there are 41 establishments under this trademark. Many establishments are open in the Moscow region. 4 restaurants have been opened in St. Petersburg. In addition, "Yakitoria" is in such cities as Vladikavkaz, Volgograd, Ivanovo Kazan Krasnoyarsk Nizhny Novgorod Novosibirsk Rostov-on-Don St. Petersburg Tver Tula Cheboksary

History

2022

The share of Russian wines in the bar menu of franchisees reached 30-40%

After the outbreak of the conflict in Ukraine and the exodus of some foreign suppliers from the Russian market, Yakitoria quickly formed a pool of alternative suppliers of products, including from friendly countries, in order to avoid shortages and further growth in procurement costs. In particular, by the end of 2022, the share of domestic wines in the bar menu of franchisees of the chain increased to 30-40%.

The increase in the cost of dishes in Yakitoria in 2022 was 7% - this is significantly lower than the industry average, which, according to some estimates, could reach 15%.

Opening of a restaurant in Krasnogorsk district

On February 7, 2022, the Yakitoria restaurant was opened in the Moscow region - in the Krasnogorsk region, and another opening is planned by the end of the month - in the Ramensky district. In 2021, despite the crisis in the industry associated with the pandemic, 7 restaurants were opened under the Yakitoria brand in Central Russia, the Urals and Kazakhstan. The expansion of the franchisee network in the Moscow region will increase the traffic of guests to restaurants, as well as significantly reduce the time for home delivery of dishes - up to 40- 60 minutes, depending on the location.

The area of ​ ​ the restaurant hall in Glukhovo (Krasnogorsk district) is 255 sq.m. - this is 95 boarding places. Guests will have access to a VIP zone, a children's room and parking for 20. cars According to the owners' forecasts, the monthly traffic of guests in the restaurant will be 3,200 people, and the volume of delivery orders can reach 5,000. There is already one Yakitoria restaurant in the area - in itself - Krasnogorsk however, the opening of the next restaurant will reduce the speed of home delivery for local residents from an hour and a half to 40-60 minutes.

The second "Yakitoria" in the Ramensky district will be opened in the city of Zhukovsky. The area of ​ ​ the restaurant hall will be 73 square meters, at the same time the institution will be able to receive up to 40 guests. The restaurant's monthly traffic is projected to reach 1,800. And the volume of delivery orders will be at least 2500. Expanding the coverage area of ​ ​ the network franchisee in the area will reduce the waiting time for an order from one and a half hours to one hour.

Moscow region is one of the most promising regions for the development and expansion of the franchisee network. As of February 2022, Yakitoria is represented in 25 cities of the Moscow region, and, despite the economic situation, we observe stable traffic in local restaurants. In addition, delivery is in high demand in the Moscow region, and on weekends and holidays the number of orders is additionally growing at the expense of "summer residents." Also, many Russians still work for remote"," and prefer to live outside the city for the duration of the pandemic. Thus, the scaling of the business will also make it possible to achieve an increase in customer bases loyalty and the formation of consumer loyalty due to the quality of service, "said Alexander Muratov, Development Director of the company-owner of the Yakitoria brand.

2020: Concessional lending to VTB to pay salaries

On April 29, 2020, it became known that 40 Yakatoria restaurants applied for a preferential credit payment of wages to employees, bank VTB who was one of the first to join the business support program. 22 restaurants at the end of April 2020 received approval from the Bank.

According to the terms of the program, the borrowing company receives a loan for the required amount for up to one year. During the first half of the year, the loan rate will be 0%, for the remaining period - 3.5%. For each restaurant, the loan amount is calculated individually depending on the number of employees of a particular restaurant, the minimum wage, and the loan period.

The restaurant business, indeed, works in conditions of severe restrictions. It is possible to service orders exclusively "for delivery," in this regard, we use a smaller number of personnel than usual. But despite this, Yakitoria restaurants intend to support all their employees during this difficult period, if possible, to fully maintain the number of staff. The zero-rate loan subsidy program announced by the Government of the Russian Federation is indeed an excellent support for entrepreneurs in the economic situation of spring 2020. At the same time, the success of this project largely depends on the Banks - how quickly and without unnecessary formalities, they will be able to provide loans to the business affected by the coronavirus, "said Hovhannes Nikogosyan, CEO of the Yakatoria brand owner.

For small and medium-sized businesses, the key task is to keep their employees and companies. VTB Bank is ready to support entrepreneurs in this difficult period and offer the most affordable concessional lending programs that will reduce the financial burden on companies and help focus on continuing the work process. We strive to promptly respond to all appeals so that as many entrepreneurs who find themselves in difficult conditions due to forced work restrictions can take advantage of support measures, "said Ruslan Eremenko, Head of the Regional Corporate Business Department - Senior Vice President of VTB Bank