Zebra Toys

History

2023: Detsky Mir buys stake in Zebra Toys

Detsky Mir bought a stake in toy manufacturer Zebra Toys. The deal was closed on March 13, 2023, according to data from SPARK-Interfax.

As Vedomosti writes with reference to this system, Detsky Mir received 25% of Zebra Toiz LLC, and 75% belong to Valan Management JSC. The founders of Zebra Toys were not disclosed, however, according to two employees of children's goods companies contacted by the newspaper, there is at least one shareholder of Detsky Mir among its owners.

"Children's World" bought a stake in Zebra Toys

Detsky Mir and Valan Management already have joint assets. In February, these companies bought out the Russian business of the Finnish manufacturer of children's clothing Reima. Experts estimated the deal at 1.5-2 billion rubles.

Infoline Analytics CEO Mikhail Burmistrov estimates the market value of Zebra Toys at $2-3 million. According to him, the deal will allow the retailer to increase the share of goods under its own brands on store shelves.

Now a unique assortment is the only opportunity to withstand competition with the largest marketplaces, which are rapidly increasing their presence in the market, the expert explained. Zebra Toys sells its products through large retailers - Auchan, Metro, Perekrestok, Globus, Kari Kids and others.

The average check for children's goods purchased in retail stores and online increased by 17% in January - February 2023 to the same period in 2022. This is reported by Kommersant with reference to the data of the "Index Check." At the same time, the number of purchases decreased by 3%. Analysts noted that the largest increase in the average check is observed in non-chain stores. According to CloudPayments, online turnover in toy stores decreased by 10% in the first two months of 2023^[1]

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