The audience of TAdviser reached 350 thousand people. Growth continues

Comparison of TAdviser with other media by the audience size

Comparison of audiences of the websites always was a problem. Most internet mass-media hide statistical data about the audience. Those at whom they are open (for example as at TAdviser), often use different counters that also does not allow to range them among themselves.

For this reason for comparison of the websites by the audience size around the world use the Alexa systems (enters into the Amazon group) and SimilarWeb which provide statistics on all domains with noticeable audience.

Alexa rank across Russia is calculated by a combination of data on average day audience and number of pageviews of this website for the last 30 days. Data are updated daily. The indicator is less, the it is better than a website position in the country.

SimilarWeb.com gives settlement indicators of the size of audience on any website.

Below data on the websites covering the topics of corporate informatization and IT-Business are provided. The website of TAdviser entered in top-3 media about IT by the size of audience (CNews.ru, Xakep.ru, TAdviser.ru) and holds the first place on quality of audience.

The size of audience of TAdviser according to Yandex. Metrics

In April, 2015 the TAdviser portal set a new record of the size of audience: the site was visited by 350 thousand people that is 10% more, than during the same period of previous year (Yandex statistical data. Metrics). Annual audience of the edition - 3.07 million people.

The number of pageviews in April made 782 thousand (+15% by April of the 2014th) and 10.1 million in a year.

The number of articles on TAdviser exceeded 138 thousand and very many of them hold the first places in issue of searchers, both in Yandex, and in Google. In April, 2015 the hop count from searchers also updated a record - 340 thousand transitions in 30 days (+7% by April of last year).

Growth of audience is also supported by increase in number of regular readers who visit the website directly and start of groups on social networks.

"That especially pleases us, this increase in time of stay of readers on the website. Now the average indicator is about 3 minutes that is good result and shows real interest in content of the edition", - Natalya Lavrentyeva, the deputy chief editor of TAdviser says.

Audience geography

The vast majority of readers of TAdviser - residents of Russia (86%). 10% of audience fall to the share of other CIS countries.

Among the Russian audience of 56% it is the share of readers from regions. The dominating Moscow region is followed by the Volga region and the Northwest.

Commercial interests of audience. Affiniti index

Yandex, analyzing audience of the TAdviser portal, defines the commercial interests of visitors, through so-called affinit the index – the relation of a share of visitors with the set interest on this website in an average share of visitors with the same interest on all websites of the Internet.

According to Yandex. Metrics, the TAdviser portal strongly exceeds other websites in involvement of people who are interested in the software (+247% to the average level), finance (+160%), mobile communication and the Internet (+142%) and also the real estate (+140%) and business in general (+122%). These data for last 12 months are given in the drawing below.

Age of audience

68% of audience of TAdviser are made by aged people from 25 to 44 years.

Popular subjects of the portal

In addition to news specialization of TAdviser is collecting of professional data on business development and the course of informatization in Russia (IT suppliers, their solutions and projects). The most popular articles for the last 12 months were among:

• ERP systems
• BI in Russia 2013: overview of the market
• Card of informatization of business
• Analytics of TAdviser
• CRM
• Big Data
• EDMS
• IT market of Russia
• Electronic signature (EDS)
• Pro100 (payment system)
• EMIAS
• The pirated software in Russia and the world (Unlicensed software)
• Enterprise management systems (market of Russia)
• Portal of public services of the city of Moscow
• WMS

The most readable articles of TAdviser about products were among:

• ETRAN - Electronic way bill
• BARS. Web Codes
• ELMA BPM Suite
• Windows 10 IoT (before Windows Embedded)
• Windows XP
• Siemens NX

Among the organizations by leaders in the interest of audience of TAdviser for this period of steel:

• Sberbank-Technologies
• Mon'delis Russia earlier - Kraft Foods
• Gazprom avtomatizatsiya
• CROC
• Ernst & Young

The most popular articles about persons were among:

• Shevtsova Tatyana Viktorovna
• Zingarevich Anton Borisovich
• Steve Jobs
• Shefler Yury Viktorovich

The new strategy of wiki-media for the first time provided in Russia attracts not only passive readers, but also active project participants who independently publish information on the companies, employees, products and implementations.

Main digits

• Monthly audience: 350 thousand human
• Daily audience on weekdays: 14-15 thousand human
• Number of viewings pages in a month: 0.78 million
• Number of the registered users/subscribers: 8891 persons
• Number of encyclopedic articles on the portal: 138,169
• Years in the market: 10 (in more detail)

Possibilities of the portal

The new powerful TAdviser web platform has no analogs in Russia.

Unique directories of IT projects

In directories of TAdviser data on IT projects of thousands of enterprises of Russia are collected. As an example estimate our directory of BI projects. Thanks to this service it is possible to learn what systems your competitors use or to find the consultant with the most extensive experience of implementations in your industry.

Access to the necessary facts from any place in the world

Many readers of TAdviser already estimated convenience of service which allows to save the necessary information in thematic articles of the portal and to get access to it at any time from any place. Many got used to store the photos, mail and documents in network. Now there was a convenient environment for warehousing and systematization of the important facts about technologies, the companies, people and the markets.

Mobile version

On pda.tadviser.ru news from the world of informatization daily appear. Convenient search in all knowledge base of the portal is right there available. You come from mobile phones.

Get acquainted in more detail with simple rules of work of TAdviser. Use of the portal will make your life more comfortable, and business by more effective.

In more detail about TAdviser