Biography
He headed SailPlay, where he was responsible for business development and product strategy. In 2023, Sailplay was integrated into Retail Rocket Group, the starting point for a unified ecosystem of marketing technologies for business.
2025: Retail Rocket Group CEO
Retail Rocket Group on February 21, 2025 announced a change in leadership. Pavel Mysin became the CEO of the company in Russia, replacing Sergei Timokhin in this post. In this role, Pavel will focus on scaling the business, developing the product portfolio and entering new markets.
Pavel Mysin has experience in the development of digital products and the management of commercial processes. At Retail Rocket Group, he has been responsible for the strategy of sales of loyalty systems, dynamic communications and promotional solutions and working with key customers for more than two years. His responsibility included developing a strategy for the withdrawal and monetization of products in all markets of the company's presence, as well as building effective operational processes.
 | Retail Rocket Group is a dynamic company with powerful technology and a strong team of innovators who love their product. We are changing the market every day by innovating and helping businesses see new points of profit growth. I am grateful for this opportunity to strengthen the company's position and open up new prospects for our clients and partners, "said Pavel Mysin. |  |
Sergey Timokhin headed the Retail Rocket Group for more than 4 years. During his leadership, the company increased revenue, expanded its customer base and launched a number of new products.
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