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Vram Aleksandryan

Biography, career

Vram Aleksandryan was born on September 12, 1956.

In IBS Borlas company was the vice president and the First Deputy CEO.

For April, 2010 was responsible for product policy in the field of infrastructure solutions and goods. Was a board member of IBS Borlas.

Since 2011 — the Senior vice president of Borlas group.

Quotes, interview

"The brand  is a certain conditional arrangement between the producer and the consumer which, at observance by its parties, in proportion increases the capital of manufacturing company and brings satisfaction to the buyer" (determination of a brand across Aleksandranyan)

"Work in a highly specialized niche, certainly, for someone is important and reasonable. However, in our opinion, it is a way which can bring into the deadlock. In terms of logic what the partner is more educated, many-sided, especially he is interesting to the potential client. It is necessary just to generalize the accumulated experience. Why to invent every time the bicycle if it was already made, and it works?" (about operation of system integrators in the niche industries)

Contact information

E-mail:V.Alexandrian @ borlas.ru