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Biography
Ksenia Aleksandrovna Andreyeva was born on July 14, 1984 in Leningrad.
Graduated from department of mathematical linguistics of philological faculty SPbSU. Knows English, Spanish and French languages.
Work in Russoft
Ksenia headed sales department in the marketing agency specializing in area business conferences for suppliers of corporate information technologies, was also engaged in marketing and PR in non-profit partnership of the Russian software developers "Russoft". Within its largest achievements in this direction – the organization in Russia of the congress and the Interop Moscow exhibition in 2006-2008 (5000 guests), together with owners of the Interop CMP Media brand.
Work in Ciber
Later Ksenia was engaged in business development in consulting company Ciber. Marketing and sales of implementation services and support of the SAP ERP systems and also customer relationship management were among spheres of responsibility of Ksenia.
2009: Creation of the NWComm agency
Ksenia Andreyeva is the founder and the owner of the agency of external communications NWComm since 2009 providing services in search span of potential clients (lead generation) and marketing for the companies of the corporate sector.
2012: Project startup of SaleSpring.ru
In 2012 Ksenia Andreyeva acted as the founder of the SaleSpring.ru project. Later service stopped work.
Author of books
Author of books:
- "Lead generation. Marketing which sells" (2015),
- Lead Generation: Theory and Practice (2016 г).
In the book, articles and performances in 2020 Ksenia tells about:
- key concepts of lead generation;
- really working technicians of detection of the customer: "cold" calls, contextual advertizing, business meetings, the personalized letters, advertizing on social networks and other methods of search of clients among your target groups.
- features of lead generation in Russia and in the West and methods of overcoming the facing difficulties.
Hobbies
In free time is fond of painting (oil paints, landscapes, still lifes), the Russian classical literature and travel.
Family
For May, 2020 she is married, three children.