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Biography
2025: Appointment as CEO of Russia's largest clothing company Melon Fashion Group
On September 16, 2025, the largest clothing company in Russia, Melon Fashion Group (brands Zarina, Befree, Love Republic, Sela and Idol), announced that Anton Letushev had been appointed to the post of its CEO. In this position, he replaced Mikhail Urzhumtsev, who was appointed president of the group.
45-year-old Letushev previously headed Style Trade LLC, the operating company of the Lime chain of stores, which he joined in 2011. In 2024, he took over as executive director of the Ushatava premium clothing brand chain. The Melon Fashion Group said in a statement that as CEO of this company, Letushev will deal with the operational transformation of the business, the development of technological solutions and business processes.
 | The fashion industry is changing very quickly. Despite this, Melon Fashion Group brands invariably remain among the favorite and popular among Russians. Working in such a company is a big responsibility, so for me this is a very important moment in my career and in my life. My first tasks will be to get acquainted with the team, immersion in the goals and operational processes of each of the brands, says Letushev. |  |
In turn, Urzhumtsev, as president of the Melon Fashion Group, will deal with development strategy, business scaling into related segments and new geography, as well as initiatives "to preserve and strengthen the company's cultural code." This is expected to strengthen the group's position in the Russian clothing market.
| | I am glad that Anton Letushev, a professional with a huge expertise in fashion retail, who is close to us in spirit and vision of the future of the fashion industry, joined our team. I am confident that he will be able to further unleash the potential of the team and the strength of the Melon Fashion Group brand, which has been created for decades, and will support our ambitions in a highly competitive industry, Urzhumtsev notes.[1] | |
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